
The Future Of Television. Dissected Daily.
Big Subscription Streaming Services Offering 5% More Content
Netflix and sports show biggest increases, according to Gracenote report
What Disney+ Adds With Cocomelon Licensing Deal
Disney+ adding Cocomelon is a smart move to bring in potential new viewers. But it could also work to flatten kids programming options in a way that erodes Disney’s advantage.
The Streaming Wars Might Be Renamed The Platform Wars
As the streaming wars shift to platform wars, Jo Redfern explores why YouTube—not Netflix—may hold the key to the future of sports media and monetization.
YouTube Has The Largest Share, But The Battle To Monetize Streaming Viewers Is Just Getting Started
YouTube’s share of viewers rises to 12.4% in April ,according to Nielsen
N Is For Netflix, Ad-Supported Amazon’s Amazing Amount Of Adoption
Why Netflix’s Sesame Street play puts them in the “W” column and some new numbers about how many ad-supported subscribers Amazon really has. (A lot!)
2025 Upfronts: The Year Data Became The Product (Finally)
The biggest story of the 2025 Upfronts? TV isn’t just content anymore—it’s infrastructure.
Something’s New, Something’s Old At The Warner Bros. Discovery Upfront
Netflix rolls out big numbers and said its ad-tech suite is coming to a market near you
Netflix’s New Interface, The NewFronts Become The OEM Fronts
Everyone’s buzzing about Netflix’s new interface, but Wolk wonders if it’s really all that. Plus a look at why the OEMs now rule the roost at the NewFronts
A Flock Of Black Swans: What Could Blindside The OTT Industry In 2025–26?
VODProfessional’s Kauser Kanji weighs the likelihood of ten different “black swan” events that could hit the media industry in the year ahead.
‘Suits: LA’ Owes Its Existence to ‘Suits’ Becoming a Transformative Streaming Success
Using Parrot Analytics data, we can measure the sizable value Suits has generated across several streaming platforms, which ultimately led to Suits: LA.
Netflix's Original Film Problem: More Movies, Less Demand
Netflix revolutionized how we watch television, but its ambitious venture into original films appears to be flatlining with users. New data from Parrot Analytics reveals a concerning trend: as Netflix floods its library with more original movies, viewer interest continues to decline.
Animation Is Netflix’s Secret Weapon—Just Not In Theaters
Netflix's animated series resonate on TV. Its theatrical efforts? Not so much. Brandon Katz breaks it down.
Amazon Vs. Netflix: The Battle For Hollywood’s Biggest Hits
Amazon is aggressively expanding its movie catalog, securing new licensing deals, and investing in original films as it prepares to battle Netflix for movie library supremacy.
How Netflix Rules Main Street As Well As Wall Street
Netflix was not only the most-watched among the streaming platforms, but it also ranked highest for overall experience, content appeals and ad experience.
Measurement Is A Lot Like Politics, The Oscars And The Future Of Film
Nielsen isn’t going anywhere and why that actually benefits their newly ascendant rivals, plus how the Oscars can help make movies great again.
Wall Street Loves Netflix, Contextual Is Having A Moment
Netflix’s numbers look strong but there are still a number of unanswered questions about their subscriber base. Plus some stats on why contextual targeting is so hot right now.
5 Netflix Insights In 2024 That Are Shaking Up The Streaming World
In 2024, Netflix continues to refine its strategy with a focus on subscriber retention, high-quality content, earned media, and smart investments in live sports, ensuring its position as a leader in the streaming industry.
The Times' Peak Snobbery: Why ‘Mid TV’ Is Actually What Viewers Want
The Times TV Critic is dismayed by the arrival of what he calls “Mid TV.” But are greedy executives to blame or just mainstream tastes?
Netflix KOs Other Streamers for Earned Media Value
The Tyson vs. Paul match fueled a month-over-month increase in EMV for Netflix, per CreatorIQ.
Demographics Are Destiny: Streaming’s Growth Playbook
Different streamers appeal to different demographics. Brandon Katz explains why they need to stop being so complacent about who is watching.