The Future Of Television. Dissected Daily.
NBA Playoffs, Play-In Tournament Lead Last Week’s Most-Watched Programming
PGA, MLB, Stanley Cup Playoff and NASCAR also make Inscape’s ranking for April 15-21.
The 2024 Masters Swings into First Place for TV Viewership Share
The tournament accounted for 3.64% of all live, linear minutes watched April 8-14, per Inscape
Women’s NCAA Basketball a Slam Dunk for TV Viewership
The final few games of the women’s tournament captured a 3.66% viewership share across April 1-7, per Inscape.
TV Program Rankings: MLB Swings Into the Top Three
But NCAA basketball is still in a full-court press for TV viewership share, per Inscape.
Initial Rounds of NCAA Basketball Tournaments Increase TV Viewership Shares Year-Over-Year
The men’s and women’s basketball tournaments took first and second place, respectively, on Inscape’s latest ranking of the most-watched TV programming.
Streaming Surges On, But Smart TV App Usage Plateaus
Inscape’s Q4 2023 TV Market Trends report reveals the latest insights around consumer media behavior.
Men’s Hoops Heat Up, PGA Putts to No. 2 on TV Program Ranking
Men’s college basketball grew its TV viewership share week-over-week, while The Players propelled PGA into second place, per Inscape.
Weekly TV Ranking: Oscars Not ‘Kenough’ to Beat Basketball
Men’s college basketball and the NBA again lead Inscape’s weekly ranking of most-watched TV programming, while the Oscars placed fourth.
Basketball, ‘SVU’ Lead Last Week’s TV Watch-Time
NBA grew its viewership share week-over-week but couldn’t get the jump on men’s college basketball games, per Inscape.
Basketball, NASCAR Lead Latest Ranking of Most-Watched TV Programming
Fueled by the Daytona 500, NASCAR Cup Series captured a 1.14% viewership share for Feb. 19-25, per Inscape.
Basketball, ‘SVU’ and Golf Lead for TV Watch-Time
Men’s college basketball games captured a 2.07% viewership share for Feb. 12-18, per Inscape.
Inscape’s Ken Norcross On Measuring OTA, And Inscape’s Tuner Data Product
Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape, helps us understand why measuring OTA TV is important, and how Inscape’s Tuner Data product is uniquely positioned to measure.
Basketball, Grammys Lead for TV Watch-Time
Meanwhile, multiple news programs made week-over-week gains, per Inscape.
NFL Conference Championship Games Score Watch-Time Increases
The NFL keeps getting bigger, as share of watch-time for Sunday’s conference championships rose once again, according to Inscape data.
Basketball Up, But NFL Still Leads for TV Watch-Time
The NFL conference championships captured a 7.99% viewership share last week, per Inscape.
NFL Playoffs Scored a 16% Viewership Share on TV Last Week
“Postseason NFL Countdown” also enjoyed a boost in watch-time for Jan. 15-21, according to Inscape data.
NFL Playoffs Dominate Weekend TV Watch-Time
The NFL Playoffs captured a 33.62% viewership share across Saturday and Sunday, according to Inscape data.
TV By the Numbers: CFP National Championship, NFL’s Wild Card Weekend
A look at the most-watched programming for January 8-14, with insights from Inscape.
Golden Globes Crack Top 15 Most-Watched TV Programs Last Week
Meanwhile the football action continues, with NFL and college bowl games combined capturing over 14% of all minutes watched Jan. 1-7.
Hot List: 2024 Is Gonna Be Sick! Starting With CES
This week’s TVREV highlights, and more news across the industry.