The Future Of Television. Dissected Daily.
Why Controlling The TV’s Operating System Matters
This excerpt from our new report explains why controlling the TV OS has become so critical.
The Digital Ad Market's Seemingly Endless Inertia
Despite shifts in the digital ad industry, with emerging players like Walmart and Roku, industry giants Google, Facebook, and Amazon continue to dominate, raising questions about a possibly Triopoly.
Big Sporting Events Are Just Part of a Bigger Ad Game
Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.
Embracing Fragmentation: How to Maximize Reach this Election Cycle
Magnite's Ryan Kenney delves into the role of CTV in political advertising , with an emphasis on its brand safety, targeting and local advertising capabilities.
Political Ads Are Streaming Into America
Data from Madhive shows how CTV political advertising is already off and running in 2024.
The Super Bowl Reminds Us That ‘The Old School Way’ Works
OrkaTV’s Jonathan Moffie on how the Super Bowl reminds us of the power of CTV to drive data driven brand awareness.
iSpot Introduces New Metrics To Take On Streaming Ad Challenges
iSpot’s new streaming ad measurement capabilities look to fill the marketplace’s void, and make streaming ad intelligence simpler for brands.
Hot List: Privacy, Transparency and Truth
This week’s TVREV highlights, and more news across the industry.
LG Ad Solutions' Tony Marlow On How CTV Is Winning The Co-Viewing Race
LG Ad Solutions CMO Tony Marlow explains how CTV's higher co-viewing factor translates to greater attention paid to CTV advertising--another reason why CTV ads have a leg up over linear.
How The IRIS_ID Is Helping To Solve TV's Metadata Problem
IRIS.TV CEO Field Garthwaite explains the thinking behind the IRIS_ID and the critical problems that it is helping to solve for.
Hot Takes: TVREV's Thought Leaders Weigh In On Post-Strike TV's Future
TVREV’s Thought Leaders Circle members weigh in on how they see the industry changing once the Hollywood Strikes are finally settled.
LG Ads' Esther Maguire On Enabling Creativity In TV Advertising
LG Ad Solutions’ Esther Maguire explores the importance of creativity in advertising, and the potential of branded content and interactive ad units.
How Ad Tech Is Like A Roomba
OrkaTV’s Jonathan Moffie explains why automation can sometimes make things more complicated, especially when it comes to buying streaming TV.
LG's Tony Marlow On Why Ad-Supported TV Has Proven To Be An Enduring Model
LG Ad Solutions' CMO Tony Marlow talks about the history of ad-supported TV, its comeback during the pandemic, and why it has proven to be such an enduring and popular model.
People Like Ad-Supported SVOD, Analyzing WBD’s Q2 Results
A new survey indicated viewers might be amenable to ad-supported subscription services and what WBD is doing right.
How Mediaocean's TV iQ Helps Brands Find Audiences In A Converged Media Landscape
How Mediaocean’s TV iQ helps advertisers find the audiences they are looking for across today's converged media landscape.
Beauty Co-Lab’s Georgina Thomson On How CTV Works Across The Entire Advertising Funnel
Beauty Co-Lab's Georgina Thomson discusses how the addition of data makes CTV the most versatile tool in her arsenal.
Using Weather Data For Better CTV Targeting
The Weather Company’s CEO Sheri Bachstein discusses the ways in which weather data can be used to better target CTV advertising in our new series from Cannes, “CTV By The Sea”
How are TV Ads Measured? Mark Myers From iSpot.tv Explains It to a Teenager
We met with Mark Myers who explained how iSpot measures TV ads and helps brands succeed with advertising on TV and streaming.
How Do Ads Get Delivered In The New Age Of Streaming? Ryan Kenney From Magnite Explains It To A Teenager
We met with Ryan Kenny from Magnite, and he opened my eyes to how much streaming is impacting the advertising industry, and how Magnite is taking advantage of streaming, data, and artificial intelligence to bring video ads to TV.