Super Bowl LVII Dominates Watch-Time: TV By the Numbers
Here’s a snapshot of TV by the numbers for the week of Feb. 6-12, highlighting the most-watched shows and networks with data from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).
Super Bowl LVII and related coverage accounted for 9.46% of all live, linear minutes watched during the week, with basketball and golf rounding out the top five programs.
Some additional insights about the top programming on TV:
Although NBA basketball slipped down the ranking week-over-week, it saw an increase in share duration, up to 1.61% from the previous week’s 1.22%.
The season two premiere of Next Level Chef on Fox was the Super Bowl lead-out program, with clear benefits: It jumps into the ranking at No. 18 with 0.49% of minutes watched.
Several news programs saw week-over-week ranking increases, including Fox and Friends, Tucker Carlson Tonight, America’s Newsroom and America Reports.
Chicago P.D. was a ranking newcomer, landing at No. 23 with 0.43% of watch-time, thanks to reruns airing on ION.
The Super Bowl super-sized watch-time for Fox, with the network rocketing into first place with 12.38% minutes watched, up from No. 5 previously.
Additional insights around the most-watched networks from Feb. 6 -12:
MSNBC (1.62% of minutes watched), TNT (1.51%), The CW (1.18%), History (1.02%) and A&E (0.86%) all have slight ranking increases compared to the previous week.
Week-over-week chart newcomers include Game Show Network (at No. 24 with 0.85% of watch-time) and TLC (No. 25; 0.83%).
Although they maintain their positions, ESPN, ION, TBS and Hallmark Channel all had slight decreases in watch-time compared to the previous week.
