Most-Seen Brands On TV: Restaurants Surge

Data & Measurement
Written By John Cassillo

In advance of iSpot’s new 2022 recap report (publishing this week), TVREV shares its list of the most-seen brands on TV this year. Notably, Domino’s jumps to No. 1 according to iSpot, while QSR brands Subway and Sonic Drive-In also leap into the top 10. The biggest mover, though? Indeed, which bought heavily against news to get in front of prospective jobseekers.

Some other findings around the top brands by share of TV ad impressions from Jan. 1-Nov. 30 (across all programming):

  • Also on the QSR front, Wendy’s and Burger King climbed year-over-year, while industry giant McDonald’s actually dropped 11 spots, to No. 19.

  • Target and Kohl’s pushed into the top 10, to nab a larger share of voice overall and within the larger retail space.

  • As a sign of Disney’s increasing focus on streaming, Disney+ leapt to No. 16 (up from No. 32) by share of TV ad impressions year-over-year.

John Cassillo

John covers streaming, data and sports-related topics at TVREV, where he’s contributed since 2017.

https://tvrev.com
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