Missing The Mark With Hispanic Consumers

Data unveiled by Truthset and TelevisaUnivision back in May showed that 70% of “Hispanic ad impressions” (targeted at Hispanic Americans) are not delivered to that intended audience.

• Additionally, four in 10 Hispanic Americans are left out of audience data sets, showcasing a growing issue for marketers – but an opportunity as well to gain an advantage by buying validated, accurate audience data.

• The range of on target for Spanish-speaking audiences was 65% to 88%, with an average of 78%.

• On average, surveyed Hispanic Americans who saw static ads for products in Spanish were 1.40x more likely to agree that they wanted to buy the products than those who saw the same ads in English.