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Sweet Treats Rule in Food Videos for August

We partnered with social video analytics company Tubular Labs to see which food-focused creators brought the most people to the table last month across social video platforms.

Facebook is clearly the platform of choice within the realm of food, with hundreds of millions of views happening across the social network for each creator in the top 10 — including some that don’t even maintain a presence on the other channels. Topping the list, as they did in July, are Buzzfeed’s Tasty and TV behemoth Food Network. But new to the chart this time around is Bien Tasty, Buzzfeed’s Spanish language account, at No. 10.

Notably, viewers seemed to be loving the sweet treats in August, with the top two videos from both Tasty and Food Network being related to baking or sugary snacks.

Tasty had 412 million Facebook video views and 109 million views on YouTube. Its most-viewed video for the month was “Puff Pastry Decorating 4 Ways” with 10.4 million views, 4.8 million of which occured in the first three days, according to Tubular’s V3 rating. Tasty’s second place video was “Apple Tots” (8.6 million views with a V3 rating of 7.6 million).

Food Network led August with a how-to video from celebrity chef Ina Garten showing fans how to whip up their own vanilla extract for home baking; this video has snagged 12.8 million views with a V3 rating of 2.8 million, while the second most-viewed clip was a quick but delectable user-submitted clip of someone cutting into a Crepe Cake (7.7 million views and a V3 rating of 941K).

NTD’s Taste Life takes third place and mixes things up a bit with its most-viewed video being on the savory side: in just under four minutes, viewers see three ways to jazz up the old chicken breast. This video has 24.5 million views, 1.8 million of which occurred in the first three days, according to Tubular’s V3 rating. Its second most-watched video (7.9 million views and a V3 rating of 1.6 million) was submitted by a user and shows Turkish street food being prepared.