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Special Report: Budweiser Super Bowl Ad Breakdown

Budweiser, a staple of Super Bowl advertising, is set to air one 60-second commercial during Super Bowl 2017. Coming from ad agency Anomaly, the ad, ‘Born the Hard Way,’ celebrates the brand’s 141 years of business. The commercial shows the story of Budweiser’s founder, Adolphus Busch, and his journey from Germany to St. Louis, where he met his future business partner, Eberhard Anheuser, and started the Anheuser-Busch company. ‘Born the Hard Way’ is ranking on iSpot’s Top 10 Pre-release & Teasers list. Last year, the beer brewer aired two ads: one featuring British actress Helen Mirren politely telling off drunk drivers and encouraging viewers to #GiveADamn. The other, titled ‘Not Backing Down,’ was a continuation of Budweiser’s ‘Brewed the Hard Way’ campaign. The ads took 4th and 20th places respectively in our game day digital engagement rankings.

Budweiser’s Super Bowl LI commercial tells the story of its founder, Adolphus Busch, celebrating the brand’s 141 years of working toward achieving the American dream. After leaving Germany, Busch ventures out into the United States with one mission: to brew beer. He experiences are few rough patches along the way, but when he reaches a bar in St. Louis he meets his future business partner, Eberhard Anheuser.

Duration: 60s
Status: Online-Only
Advertiser: Budweiser
Advertiser Profiles: Facebook, Twitter, YouTube
Product: Budweiser
Tagline: “When Nothing Stops Your Dream, This Is the Beer We Drink.”
Mood: Active
Super Bowl Commercial: Super Bowl LI, 2017, TBD
Events & Venues: Super Bowl LI Feb 5, 2017 at NRG Stadium
Production: Chris Sargent
Agency: Anomaly

 

Budweiser – Super Bowl 2017 Pre-game Performance

Performance Insights

Digital SOV: 11.80%

Social Actions: 133,837

Earned Views: 6,414,183   

Sentiment: n/a

Gender: n/a

Primary Age: n/a

Tune Out Rate: n/a

Media Measurement

Online View: 6,414,183

Social Impressions: 49,186,554

TV Impressions: 3,184,223

Facebook Views: 0

Airings: Online Only

Est. TV Spend: $0


Budweiser – Super Bowl 2016 Pre-game Performance

Performance Insights

Digital SOV: 6.05%

Social Actions: 323,258

Earned Views: 3,563,417   

Sentiment: 73% positive

Gender: 49% Males | 51% Females

Primary Age: n/a

Avg. View Rate: n/a

Media Measurement

Online View: 25,476,479

Social Impressions: 52,975,293

TV Impressions: n/a

Facebook Views: 18,993,204

Airings: Online Only

Est. TV Spend: $0

Budweiser – Super Bowl 2016 Game Day Performance

Performance Insights

Digital SOV: 6.50%

Social Actions: 213,220

Earned Views: 878,937   

Sentiment: 69% positive

Gender: 47% Males | 53% Females

Primary Age: n/a

Avg. View Rate: 75.73%

Media Measurement

Online View: 5,132,127

Social Impressions: 122,647,687

TV Impressions: 123,493,737

Facebook Views: 4,253,190

Airings: 3

Est. TV Spend: $13,659,735