What’s Possible: KERV + WBD On Making Shoppable Content Actually Work
In the final installment of our What’s Possible video series, Marika Roque, Chief Innovation Officer at KERV.ai, and Derek Gatts, Vice President, Streaming & Digital Advertising Strategy & Innovation at Warner Bros. Discovery, talk about what it really takes to turn TV into a true shoppable experience—and how their partnership is laying the groundwork.
As Gatts notes in the first video (above), “shopability across social platforms is already a massive business,” but CTV has lagged behind due to a lack of interactivity. That’s starting to change.
Early research ahead of WBD’s Shop With Max rollout showed that viewers want to buy what they see onscreen—and they expect it to be easy, no matter what tier they’re on.
And importantly, they want choice: KERV’s tech can surface the same item across different retailers and price points, giving viewers control over where—and how—they make their purchase.
In the second video (below) Roque points out that this idea has been years in the making.
Over five years ago, she was already demoing KERV’s tech using HGTV examples—like wanting to buy a lamp featured in a home makeover show and not knowing where to start.
Now, thanks to WBD’s metadata and KERV’s contextual AI, that’s no longer a hypothetical.
“We’re building a foundation to optimize this in such a fun way,” she says. “The context and the match matter.”
Watch both videos to hear how KERV and WBD are turning inspiration into action—and making the future of shoppable content a lot more clickable.
