In this new post-Cannes Q&A, Premion’s Daniel Spinosa explains how local CTV is evolving and what it means for measurement, omnichannel buys and contextual targeting.

Programmatic campaigns across DirecTV’s expanded footprint are seeing increases of as much as 50% in response rates.

Comscore’s Rachel Gantz on why the industry needs their new Certified Deal IDs and why they chose Magnite as their launch partner.

Alex Boras, Commercial Lead at Samsung’s DSP discusses the many advantages of programmatic buying on CTV.

Can US cable networks survive the loss of carriage fees and the real value of OpenID’s new unified programmatic buying platform.