The Future Of Television. Dissected Daily.
Hot Takes: What We’re Bullish On Right Now
We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.
WBD and Disney Go A’Bundling, FAST Services Are Good Business
All the unanswered questions behind the Disney/WBD bundling announcement and why FAST services are crushing it.
Will NBCU Steal The NBA From WBD, The NewFronts Confirm A Lot Of What You’ve Been Hearing
Spulu would seem to be the Biggest Loser if NBCU stole the NBA from WBD and why that might spur WBD to action. Plus everything that mattered at the NewFronts.
Netflix Keeps Veering Mainstream, VIZIO’s FAST Success
There’s a good reason Netflix is moving towards more mainstream content and what VIZIO’s very good Q4 tells us about the direction of the TV OS Wars.
Inscape’s Ken Norcross On Measuring OTA, And Inscape’s Tuner Data Product
Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape, helps us understand why measuring OTA TV is important, and how Inscape’s Tuner Data product is uniquely positioned to measure.
Gain All The Reach Extension Benefits, Without The Red Flags
How TV reach extension is redefining audience engagement in the age of streaming, and how you can wield this powerful strategy with VIZIO.
VIZIO Data Shows How Home Screen Activations Drive Engagement
A recent VIZIO study revealed that curated content collections on its Home Screen, enhanced with new interactive features, can boost viewer engagement by up to 5x.
Hot List: All You Can Read Buffet
This week’s TVREV highlights, and more news across the industry.
Hot List: TV Industry Drama; Hope, Pain & Complexity
This week’s TVREV highlights, and more news across the industry.
Disney Takes The One-App Route, VIZIO Doubles Content Offering
A look at why the strength of the Disney brand name gives the company a competitive advantage in everything from apps to vMVPDs and why FASTs continue to be such a hot commodity.
Hot List: The Beatles Are Back and Baseball Blows… Its Ratings
This week’s TVREV highlights, and more news across the industry.
Hot List: Cream Skim The (Ad)week That Was
This week’s TVREV highlights, and more news across the industry.
Cable/Satellite Users Are ‘Quiet Quitting’ But Sports Keeps Them On Board
“Quiet-quitting” stayed prevalent in Q2 as sports and news helped keep audiences tethered to cable and satellite, to some extent.
Hot List: What’s Old is New
This week’s TVREV highlights, and more news across the industry.
How An Integrated Hardware, Software and Data Approach Helped VIZIO Drive Incremental Reach
How a campaign based on home screen and CTV ads worked to boost incremental reach for a game manufacturer.
Hot List: JIC (Conditionally) Certifies, Plus Amazon Adding Ads
This week’s TVREV highlights, plus our Local TV Report, Rupert Murdoch steps down, and this year's primetime TV differences.
Hot List: Measurement is Loco, All Things are Local
This week on TVREV: Measurement is loco, all things are local, and a summary of articles from across the industry.
Hot List: Who's The Boss?
This week on TVREV, Charter v Disney, MRC standing down, and a summary of articles from across the industry.
VIZIO Case Study Credits CTV Ads For A CPG Brand’s Double-Digit Sales Lift
CPG gets in on the potential sales benefits of CTV, with Vizio Ads