Why Andy Jassy’s not wrong to question Amazon’s content spend and our TVREV take on Threads vs Twitter.

The continued impact of carriage fees, streaming ad budgets, FAST channels vs FAST services and LinkedIn vs Twitter.

Twitter is facing many problems, but the more existential one of why it exists may be the most pressing.

Data-driven branded content makes a splash at this year’s Newfronts, but is the splash BlueSky is making actually sustainable?

Twitter is facing more than just an advertiser exodus while Roku’s gloomy predictions may mask an even bigger problem.

MLB clubs were faced with a challenge this offseason, when the lockout meant no posts about current players. So how’d they get around that to stay engaged with fans on social video?

Neil Young’s Spotify boycott over the music platform’s hosting of controversial podcast host Joe Rogan highlights some interesting realities about influence in today’s expansive media landscape.

Streaming businesses can’t always predict what consumers will want until they have a consumer’s attention, which is why data is essential to win that precious engagement. By now you’ve surely heard of the Netflix smash hit Squid Game, the dystopian South Korean series that has become an international phenomenon. More than 142 million households have viewed the series in just under a month after its launch, smashing the previous record of 82 million held by Bridgerton and making it the most viewed title on Netflix ever.

After 11 successful seasons, the popular zombie thriller series The Walking Dead is coming to an end. Fans have been waiting for this season for a while – the season 10 finale, along with the entirety of season 11 were delayed due to the pandemic – leaving fans hungry for a conclusion to the story. We took a look at how the final series premiere performed against competitors on the same night, how this season premiere compares to the season 10 premiere (which aired before the pandemic), and the Emotional Reactions fans demonstrated as they start to come to terms with their favorite show coming to an end.

You've probably noticed some "WandaVision" ads in recent weeks. Here's a look at just how much Disney and Marvel have pushed the show in advance of the premiere.

Despite the altered format, this year's Democratic National Convention still wound up on a LOT of televisions (and some other screens as well).

The NBA's kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns.

Brands that are joining in the Facebook boycott next month would do well to take a second look at television which is more targetable than ever while remaining brand safe.