The Future Of Television. Dissected Daily.
OpenAP’s Brittany Slattery Discusses The Future Of Data Privacy In Advertising
OpenAP’s CMO Brittany Slattery shares its position on the future of data privacy in video advertising, and how building privacy-centric infrastructure will benefit buyers, sellers, publishers and consumers across the board.
Hot List: Cream Skim The (Ad)week That Was
This week’s TVREV highlights, and more news across the industry.
It’s Happening: How The JIC Is Helping The Industry Prepare For Its Inevitable Streaming Shift
As the industry looks to transition to streaming, the JIC is helping to create some sorely needed consistency.
Will Carriage And Retrans Fees Be The Death Of Linear?, OpenAP Expands CrossPlatform Programmatic Capabilities
Can US cable networks survive the loss of carriage fees and the real value of OpenID’s new unified programmatic buying platform.
How OpenAP's Ad Attribution Solution Can Enable The TV Industry
In this video, OpenAP CEO David Levy discusses the importance of consistent measurement, standardization and attribution solutions across TV campaigns.