The Future Of Television. Dissected Daily.
Does TV Need To Better Cater To Generation TikTok?
A new report says Gen Z is watching less TV and more social media. Should streamers be worried? Mike Shields unpacks.
There's Only One Person To Blame For This MFA Mess - The CMO
In a new guest column, Mike Shields looks at he MFA (Made For Advertising) scandal and who is to blame.
Hot List: Is Nielsen Grading Their Own Homework? 🤔
This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.
Excerpt: Some DTC Brands Will See The FASTs As An Ideal Marketing Vehicle
In this excerpt from our newest report, Mike Shields discusses why the FASTs have DTC brands so excited.