The Future Of Television. Dissected Daily.
The Upfronts Versus The Chatbots
Despite the flashy Upfronts, tech giants like Google, Apple and Meta are competing to dominate the future of AI.
The Digital Ad Market's Seemingly Endless Inertia
Despite shifts in the digital ad industry, with emerging players like Walmart and Roku, industry giants Google, Facebook, and Amazon continue to dominate, raising questions about a possibly Triopoly.
What We Know About The 2024 IAB NewFronts
Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.
The Television Industry Keeps Battling The Wrong Enemy
Every upfront season the television industry sets out to do battle with what they perceive to be the enemy—other TV industry players, CTV players in particular. Only that’s not the enemy they should be focusing on.
Connected TV And Creator Influencers Are On Noah Mallin’s Roadmap
In this marketer interview series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Noah Mallin, the chief strategy officer at IMGN, part of Warner Music Group. Noah is long time innovator and winner of Cannes Gold and Silver Lions, Campaign Magazine’s 40 Over 40 and many other prestigious awards.