The Future Of Television. Dissected Daily.
Taylor Swift, ‘Eras Tour’ Concert Film Fuel Increase in Earned Media Value for Disney+
CreatorIQ’s March analysis of the video streaming landscape reveals the service grew EMV by 50% month-over-month
Super Bowl Sparks Notable Growth in Earned Media Value for Paramount+
CreatorIQ’s February analysis of the video streaming landscape reveals the service grew EMV by 151% month-over-month.
FX, ‘The Bear’ Help Fuel Increase in Earned Media Value for Hulu
The platform was one of only four streaming brands that saw month-over-month EMV growth in January, per CreatorIQ.
Prime Video Sees Increase in Earned Media Value Thanks to NFL
It was the only streaming service that saw month-over-month growth in December, per CreatorIQ.
Peacock, Netflix See Gains in Earned Media Value
With insights from CreatorIQ’s latest analysis of music and video streaming services.
Sports Score for Streamers’ Earned Media Value
Food Network, Bleacher Report helped fuel a 26% month-over-month increase in Max’s Earned Media Value, per CreatorIQ.
Hot List: All You Can Read Buffet
This week’s TVREV highlights, and more news across the industry.
Netflix Tops Video Streamers for September Earned Media Value
But its $55.8 million EMV was nowhere near what Spotify received, according to a new report from CreatorIQ.
NBC’s Sunday Night Football Enjoys a ‘Swift Lift’
The Oct. 1 night game had a notably higher viewership share than previous weeks, per Inscape.
Paul vs. Fury: How Influencer Boxers Can Punch Up Fight Viewership
The Feb. 26 boxing match between Tommy Fury and Jake Paul is one of the best examples yet of how social media clout can turn into real-world results.
Super Bowl Spotlight: These Brands Had the Biggest Social Impact
CreatorIQ examined the advertising strategies and influencer marketing campaigns to evaluate which brands made the biggest social impact in terms of impressions, share of voice and engagement during the Big Game.
Super Bowl: Industry Execs On Likeable Ads, Creator Economy Crossover
Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl
Logan Paul and KSI’s PRIME Hydration: First Creator-Led Brand to Air Super Bowl Ad
Logan Paul and KSI’s new Prime Hydration drink has been making waves in 2023, becoming the official sports drink of UFC. Their global expansion continues, as they ran an ad during the Super Bowl pregame — the first creator-owned Big Game commercial ever.
NBCU Boosts Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts
CreatorIQ's latest report looks at how some of the top video streaming providers are faring with their creator marketing strategies…
Sponsored Holiday Shopping Posts Rise On Instagram
With the holiday shopping season in full swing, influencer marketing platform CreatorIQ did an analysis of brand-sponsored creator posts on Instagram…
Cristiano Ronaldo Maintains Instagram Growth Despite Manchester United Struggles
Despite Cristiano Ronaldo's noted struggles – and flameout – with Manchester United, the Portuguese star's Instagram following continues to grow.
Reels-y Effective Content Types On Instagram
New survey data from CreatorIQ sheds light on the state of the creator economy in 2022.
Hispanic Heritage Month: Creators With The Largest Hispanic Following
In recognition of Hispanic Heritage Month, CreatorIQ has compiled a list of the creators with the largest Hispanic audience
Why State Farm Probably Sticks With Aaron Rodgers On TV
Data shows that State Farm largely moved away from TV ads featuring Aaron Rodgers, but could the move wind up being short-lived?