In a panel hosted by Marketecture and TVREV, iSpot’s Stu Schwartzapfel and LinkedIn’s Lee Womer make a compelling case for why B2B marketers should be leaning into CTV.

Cannes was all buzz, but Amazon and Walmart dropped the real bombshells in TV ads—what it all means is still up in the air.

Programmatic campaigns across DirecTV’s expanded footprint are seeing increases of as much as 50% in response rates.

An Innovator Spotlight conversation from “The CTV Playbook For B2B Marketers”, iSpot’s ‌Stuart Schwartzapfel‌ discusses how LinkedIn is using its rich professional data to drive precision-targeted CTV campaigns.

A baker’s dozen (+1) of TVREV OG’s, two new special reports, and catch us if you Cannes in the French Riviera

In this conversation, LinkedIn Business Development Manager Cat Perez shares how the company is making CTV more accessible and measurable for B2B marketers—offering self-serve targeting and independent performance validation via iSpot.

Kicking off with some LA drama (the political kind), this week’s Hot List tees up big summer moves from TVREV—from Stream TV panels, to Cannes content shoots and the return of “Explain it to a Teenager.”

This week’s Hot List dives into how Google is reshaping the future of TV, with fresh data, sharp analysis, and a packed lineup of events and reports from TVREV.

Listen in as Alan joins Marion Ranchet on The Media Odyssey podcast this week to discuss the Global OS Wars.

A lobbyist says TV ads on FOX can sway the President, while streamers are pulling ahead with fewer, smarter ads.

Mediaocean CEO Bill Wise lays out his vision for the new company and explains how they plan to take on their biggest rival in this exclusive TVREV interview.

Is CTV more effective than video sharing platforms? A new report from Magnite shows some interesting differences.

The Eagles dominated the Super Bowl in a blowout victory, while Tubi impressed with its 4K broadcast, the commercials received mixed reviews, and industry experts explored various media trends and insights.

TVREV Originals from Hanlon, Lafayette, Cassillo and Wolk.

Using Madhive’s Lookalike+ feature, LifebrandsD2C leveraged AI-driven behavioral analysis to reach relevant CTV audiences and minimize wasted spend.

The Trade Desk unveiled its upcoming TV operating system, Ventura, raising questions about its ability to compete in the crowded TV OS market.

A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.

By 2026, 22% of retail media spending is expected to shift off-site, targeting platforms like social media, CTV, and the open web.

In this Q&A from our recent report, Retail Media On CTV 2024, Gretchen Bobroff explains how Magnite simplifies retail media by integrating tech, prioritizing privacy, enhancing programmatic efficiency, and leading in premium video.

The convergence of retail media and CTV offers potential for shoppable TV, but challenges like consumer reluctance, budget fragmentation, and a need for seamless experiences remain.