Special Report: FASTs Are The New Cable

Our newest report, FASTs Are The New Cable, is intended to be a definitive primer for FAST newbies and old-timers alike.

The FAST ecosystem is massively confusing, even more so than when we first coined the term “FAST” back in December 2018.

This report is designed to help untangle a lot of that confusion by walking readers through key issues, including:

  • Why data is so important for the FASTs and how it affects their UI and UX

  • Why linear channels are so popular on the FASTs

  • The value of curation to creating a successful service

  • Why "free vs not free” is still the biggest distinction between FASTs and other types of services

  • The various types of entities standing up FASTs and linear channels

  • The differences between FASTs owned by major media companies and those owned by OEMs.

There’s also a look at the future of FASTs that explores:

  • International expansion

  • Sports rights and original programming

  • Why SVOD services are adopting linear channels too

  • Creating a new flywheel from a 3-tier system (FASTs + SVOD)

  • The trend towards personalization

  • The role of local broadcasters

  • Branded content channels

  • The turn towards quality

And Evan Shapiro’s latest map of the FAST ecosystem, created specially for TVREV.

In addition, you’ll find exclusive one-on-one interviews with these key industry thought leaders:

  • Tom Ryan (Pluto TV)

  • Srinivasan KA (Amagi)

  • Sean Buckley (Magnite)

  • Raghu Kodige (LG Ads Solutions)

  • Katherine Pond (VIZIO)

Download your free copy today

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

https://linktr.ee/awolk
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