Hot List: Situations and Predictions
“What’s my lesson? The lesson is you take it all with a grain of salt.” — Dianne Feinstein
FAST-inating
Situation: Amazon Streaming is getting industry praise for smashing ads into everything as a starting point. Meanwhile, FAST longtails keep growing and growing, sucking the ad ecosystem over from broadcast and cable.
Prediction: While Amazon is delivering ads because your toothpaste is out, networks will be trading cable subscription bucks for digital dimes in a world of choice where their leverage is diminished. The Donald Trump court case live streamed on YouTube (syndicated elsewhere, maybe) will be a watershed moment underlining the slipping grip networks have on streaming audiences.
Certifiably Crazy
Situation: One week after the JIC certified a few across many criteria, iSpot earned MRC accreditation – for tracking national ads. This gives it the only cross-platform ad measurement with at least one half of the equation verified as the old school government body creeps slowly along.
Prediction: The MRC will continue to be a cash machine for big accounting firms, a red tape monster for Nielsen to further its monopoly, and the butt of jokes that aren’t actually funny. Meanwhile, IAB standards, JIC and walled garden certifications will be enough for the market to move on. FCC and SEC won’t even notice.
Wack-AI-Mole
Situation: The studios gave writers a 1,095 day contract, and while it's seen as a win/reprieve for both sides, actors are at the table on Monday, hoping to follow suit (maybe more days!)
Prediction: Writers will end up using AI to crank iterations and ideas and studios will find loopholes too – no one said anything about promos! 3 years from now, AI will have a different role. Actors will see money in an AI likeness boon.
Downloaded our latest special report: Local TV: Perils & Promise In The Age Of Streaming from Alan Wolk, Tim Hanlon & Evan Shapiro. We surveyed 60k Americans and discovered that more young people watch local news than you may think. Meanwhile, just as many people never watch as you imagined.
TVREV subscribers get the report for FREE
NEWS YOU CAN USE
Advertising
HOW AMAZON PRIME VIDEO IS PITCHING ITS NEW AD TIER TO BRANDS - Garett Sloane, Parker Herren [AdAge]
Samsung Ads Working With Epsilon on Advanced TV Audiences - Jon Lafayette [B&C]
Advertisers Admit Falling Short On Optimizing Converged TV - Karlene Lukovitz [MediaPost]
Fox Stations Taps Waymark To Help Small Advertisers Make Bigger Splash With TV Ads - Brian Steinberg [Variety]
WHY SPOTIFY IS GROWING ITS CONNECTED TV AD BUSINESS - Parker Herren [AdAge]
TRAVIS KELCE WAS AN NFL AD DARLING BEFORE THE TAYLOR SWIFT THING - Anthony Crupi [Sportico]
AMC Networks Launches Ad-Supported Streaming AMC+ at $4.99/Month - Brian Steinberg [Variety]
Streaming Wars
What Everyone (me) Got Wrong About the Streaming Wars - Mike Shields [Next in Media]
Why'd You Have to Go and Make Things So Complicated? Streaming's Obsession with Acronyms and Ambiguity - Alan Wolk [NextTV]
LG and Samsung square off in the booming CTV ad market - Jeremy Goldman [Insider Intelligence]
Exclusive: Biggest streaming companies join first official trade group - Sara Fischer [Axios]
Tubi is using ChatGPT to give you better movie recommendations - David Pierce [The Verge]
Peacock Tries to Swipe Viewers of CBS’ ‘Yellowstone’ Repeats - Brian Steinberg [Variety]
Is CTV Hitting Maturity? - Alyssa Boyle [AdExchanger]
Data & Measurement
Media Rating Council Grants Accreditation to iSpot Measurement Technology - Brian Steinberg [Variety]
TV ad industry’s measurement mess gets closer to cleanup phase - Tim Peterson [Digiday]
Only 40% of Advertisers Say They’re ‘Very Good’ at Optimizing Converged TV - Jon Lafayette [B&C]
AdExplainer: What Is Return-Path Data (RPD)? - Alyssa Boyle [AdExchanger]
Magnite Integrates Snowflake, Enabling Secure Use of Data Across Streaming Inventory - Jon Lafayette [B&C]
Cable Ad Revenue To Decline 5% This Year, Niche Nets 'Vulnerable' - Wayne Friedman [MediaPost]
Prog IO: The Conversation About Alt TV Currencies Is Getting Real - Allison Schiff [AdExchanger]
Landscape
Deal! WGA, AMPTP Reach Historic Contract Agreement to End 146-Day Writers Strike: ‘This Deal Is Exceptional’ - Cynthia Littleton, Kate Aurthur, Matt Donnelly, Gene Maddaus [Variety]
TV Networks’ Last Best Hope: Boomers - John Koblin [NYT]
LG Stops Integrating ATSC 3.0 Tuners Into Smart TVs After Losing Patent Dispute, Samsung and Sony Could Follow - Daniel Frankel [NextTV]
Creator economy startups are facing a ‘judgment day’ - Ryan Barwick [Marketing Brew]
HOW RETAILER CB2 IS USING AI TO MAKE STREAMING TV ADS FROM ITS SOCIAL MEDIA CONTENT - Adrianne Pasquarelli [AdAge]
Streaming will transform video games just like Netflix changed TV, says Ubisoft - Adrienne Klasa [Financial Times]
Late Night Talk Shows Return: Fallon, Kimmel, Colbert, Meyers and Oliver Set Comebacks - Brian Steinberg, Michael Schneider [Variety]
Sports
Coach Prime’s Colorado Changing College Football Viewing Habits - Michael McCarthy [Front Office Sports]
‘TOY STORY’ TAKING ESPN’S NFL ALT-CASTS TO INFINITY AND BEYOND - Jacob Feldman [Sportico]
CFP puts off decisions on format tweaks with Pac-12 still in limbo, hears from potential TV partners - Ralph Russo [AP]
Vegas Golden Knights Launch New Streaming Model Amid RSN Fallout - Andrew Cohen [Front Office Sports]
UTAH JAZZ LAUNCH $5-PER-GAME STREAMING SERVICE - Jacob Feldman [Sportico]
Why WWE’s billion dollar broadcast deals and streaming success offer a blueprint for the sports industry - Steve McCaskill [SportsPro Media]
Alternative telecasts are the next big thing for sports viewing - Kelsey Sutton [Marketing Brew]
