Frenemy Report: Gen Alpha; Chasing Streams
ICYMI, Gen Alpha is the new Gen Z. Get with it.
Will Alpha TV look like Snapchat Shows (now up to 60 series!) or like Quibi? Feels like there are enough streaming service options to hold a high-def Hunger Games... or rather... The Real World, back n' more interactive than ever on FB Watch.How will we determine success in this brave new world? Insta-fame > Netflix ratings. Netflix capitalizes on their ability to drive culture during their earnings call, see chart below:
Or rather, will $uce$$ be the ability to seamlessly combine omni-platform lifestyle content with commerce? We think shoppable Instagram posts are phase one of a buyable new world. Check out phase two: style icon Jenna Lyons and Turner partner, Amazon invests in Tastemade, and advertisers will retarget you on Facebook's new home video device. Phase three: content for a cause, like crowdsourcing cures and incubators for educators. Sneaker Culture Show From Lena Waithe Is Next for Jeffrey Katzenberg's QuibiTHRInstagram Adds Anti-Bullying ToolsMediaPostYouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study)TubefilterYouTube brand safety and transparency ‘unmanageable’Rapid TV NewsSuperData Launching Esports, Gaming Measurement ToolMediaPostGroup Nine Media Names Former Go90 Exec Jeff Siegel SVP Of DistributionTubefilterReddit hits 1 billion video views per month a year after launching its own video playerDigidayJenna Lyons Is Back, and She’s Returning With a Brand-New Multi-Platform VentureVogueWalmart’s Vudu Orders MGM Shows for Free, Ad-Supported Video ServiceVarietyIMDb plots free video service supported by ads targeted using Amazon dataThe DrumPopSugar CRO Geoff Schiller: ‘If you focus on making money, you wind up diluting the brand’DigidayTastemade Raises $35 Million in Funding From Investors Including AmazonVarietyMTV is bringing back 'The Real World' for Facebook Watch, and will let the audience vote on the direction of the showBusiness InsiderHere’s why Netflix has no interest in live TVRecodeHow Netflix drives culture, in one chartRecodeFacebook Rolls Out ‘Premieres’, Which Let Creators Debut On-Demand Videos As Live EventsTubefilterFacebook's Portal video device launches amid privacy concernsCNETJessica Biel To Star In ‘Limetown’ Facebook TV Series Based On PodcastDeadlineMeredith is developing 10 original shows for Instagram’s IGTVDigidayJukin Launches New Ad Tool That Creates 6-Second Spots With User-Generated ContentTubefilterYouTube's plan to replace cable TV just took a big leap forward — but it also exposed a critical turf war for the future of televisionBIGeneration Z Americans love Snapchat, Instagram, YouTube mobile apps: A Foolish TakeUSA Today
