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Frenemy Report: Gen Alpha; Chasing Streams

ICYMI, Gen Alpha is the new Gen Z. Get with it.

Will Alpha TV look like Snapchat Shows (now up to 60 series!) or like Quibi? Feels like there are enough streaming service options to hold a high-def Hunger Games… or rather… The Real World, back n’ more interactive than ever on FB Watch.

How will we determine success in this brave new world? Insta-fame > Netflix ratings. Netflix capitalizes on their ability to drive culture during their earnings call, see chart below:

Or rather, will $uce$$ be the ability to seamlessly combine omni-platform lifestyle content with commerce? We think shoppable Instagram posts are phase one of a buyable new world. Check out phase two: style icon Jenna Lyons and Turner partner, Amazon invests in Tastemade, and advertisers will retarget you on Facebook‘s new home video device. Phase three: content for a cause, like crowdsourcing cures and incubators for educators.

 

Sneaker Culture Show From Lena Waithe Is Next for Jeffrey Katzenberg’s Quibi
THR

Instagram Adds Anti-Bullying Tools
MediaPost

YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study)
Tubefilter

YouTube brand safety and transparency ‘unmanageable’
Rapid TV News

SuperData Launching Esports, Gaming Measurement Tool
MediaPost

Group Nine Media Names Former Go90 Exec Jeff Siegel SVP Of Distribution
Tubefilter

Reddit hits 1 billion video views per month a year after launching its own video player
Digiday

Jenna Lyons Is Back, and She’s Returning With a Brand-New Multi-Platform Venture
Vogue

Walmart’s Vudu Orders MGM Shows for Free, Ad-Supported Video Service
Variety

IMDb plots free video service supported by ads targeted using Amazon data
The Drum

PopSugar CRO Geoff Schiller: ‘If you focus on making money, you wind up diluting the brand’
Digiday

Tastemade Raises $35 Million in Funding From Investors Including Amazon
Variety

MTV is bringing back ‘The Real World’ for Facebook Watch, and will let the audience vote on the direction of the show
Business Insider

Here’s why Netflix has no interest in live TV
Recode

How Netflix drives culture, in one chart
Recode

Facebook Rolls Out ‘Premieres’, Which Let Creators Debut On-Demand Videos As Live Events
Tubefilter

Facebook’s Portal video device launches amid privacy concerns
CNET

Jessica Biel To Star In ‘Limetown’ Facebook TV Series Based On Podcast
Deadline

Meredith is developing 10 original shows for Instagram’s IGTV
Digiday

Jukin Launches New Ad Tool That Creates 6-Second Spots With User-Generated Content
Tubefilter

YouTube’s plan to replace cable TV just took a big leap forward — but it also exposed a critical turf war for the future of television
BI

Generation Z Americans love Snapchat, Instagram, YouTube mobile apps: A Foolish Take
USA Today