The debate simulcast captured a 2.16% viewership share, beating the Olympic trials and other sports for watch-time across June 24-30.

In this engaging interview, Rio Damata sits down with Alan Wolk, the co-founder and lead analyst of TV Rev, to discuss the company's role in the television industry. Alan explains how TV Rev navigates the intersection of streaming and advertising, providing insights and strategies through articles, reports, speeches, and panels. He highlights the accessibility of their resources via their website and newsletter, and details their Thought Leader Circle program, which amplifies the voices of industry professionals. Alan also shares valuable advice for newcomers in the field, emphasizing the importance of adaptability and expertise in emerging technologies like AI.

How much do Paramount+ and Peacoock’s content libraries overlap and what advantages would be gained from their potential partnerships? Brandon Katz unpacks.

Timely local TV weather forecasts are vital for safety during severe weather, but can be significantly delayed if accessed via streaming. Will ATSC 3.0/NextGen come to the rescue?

The StreamTV Show had a lot of takeaways. Our top four include the OS Wars, Contextual Targeting, Local Goes Steaming and the Evolution of FASTs.

Cannes highlighted a shift towards a star-centric creator economy, where top influencers thrive and smaller creators struggle to balance authenticity with monetization.

A new report from iSpot highlights the major differences between average commercial minute audiences and exact-ad (spot-level) measurement during sporting events.

U.S. Olympic Trials are big winners by watch-time as audiences get ready for the Summer Games in Paris.

The launch of Titan OS’s new ad product is jus the latest step forward in the rise of the independent TV operating systems. Alan Wolk unpacks what it all means.

Nicola Coughlan saw her TikTok audience grow by 25x since January and has a 13.58% engagement rate on the platform, per CreatorIQ.

What we saw at Cannes 2024, what you need to do about it.

Commerce media dominated Cannes with major brands and retail media networks, highlighting the rise of shoppable content and ad tech battles over ad identifiers.

Apple TV+ has a huge opportunity with MLS to do away with old structures around live sports programming and schedules, but hasn’t really done so yet.

Multiple Fox News shows jumped into the June 10-16 ranking after not appearing the top 50, per Inscape.

This week we look at why local advertising is becoming an even bigger deal (pun intended) and preview what to look for at Cannes.

Even big players like Oracle, Adobe, Verizon, and AT&T have a tough time cracking the advertising game, often losing out to tech giants like Google and Meta. It's a good reminder that diving into retail media will come with big risks.

A conversation with Madhive President Jim Wilson about the company’s acquisition of local media ad sales workflow software/services firm Frequence - and why the future of local marketing is omnichannel.

In this Thought Leaders Circle Case Study, a look at how brands like Carl's Jr have seen superior results by using the contextual targeting abilities of the IRIS_ID on Future Today.

Sports dominated Inscape’s program ranking for June 3-9, taking all five of the top chart positions.

As we move from linear TV to steaming, new monetization paths require a new set of metrics to better understand the value of content.