The Future Of Television. Dissected Daily.
When Quality And Value Stop Moving Together
Why quality content no longer automatically produces economic value and what you need to do to protect your IP.
The Death Of The Monoculture — And What Comes Next For Local Media
TVREV Co-Founder and Lead Analyst Alan Wolk joins Tim Hanlon on episode 12 of In the Vicinity.
Netflix’s Global Hits That U.S. Audiences Ignore
Non-English content is on the rise globally. But American audiences continue to ignore practically everything that isn’t ‘Squid Game.’ Here’s why it matters for Netflix and the entire streaming industry.
60 Minutesgate Is The Monoculture’s Dying Gasp, Will YouTube Eat The Movies?
Why “60 Minutes” is the latest victim of Feudal Media and why Hollywood’s malaise gave YouTubers an opening.
From Stations To Brands: How The Duopoly Is Rewiring Local Television
As audiences move beyond channel numbers, TV station groups are increasingly reorganizing their duopolies around a single local brand identity rather than individual stations.
Tube Trends: ‘Backrooms’ Takes Box Office, TikTok By Storm
A24’s “Backrooms” was a box office sensation this weekend, thanks in part to TikTok hype that drove butts in seats at the theater.
WunderKIND Ads Is Banking On A Kinder, Gentler CTV, Part 1
In Part 1 of our video series from Wunderkind, executives discuss retail media and life after the :30.
AI, Automation And The Reinvention Of Local Media
Local media veteran Tim Hanlon is joined by Madhive CEO Jim Wilson on episode 11 of In the Vicinity.
We Sell Exposure And Call It Attention
Why “attention” is really just forced exposure, And why the industry needs a new model for measuring what people actually choose to care about.
The Great Podcast Rush, Bundling Works Wonders On Churn
Streaming services are busy adding podcasts, but is there an audience for all of them? Plus why bundling is the best defense against churn.
In Praise Of Local Public Access TV
Broadcasters cannot out-scale Silicon Valley, out-engineer streaming platforms, or out-target digital advertising giants. But they can still offer something the largest technology companies often struggle to manufacture authentically: a sense of place.
Tube Trends: On YouTube, Colbert Lands Where Fans Already Are
Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.
Knicks Making Finals Is Cherry On Top Of NBA’s Successful Season
The Knicks making the NBA Finals will give the league a nice TV boost and some compelling narratives to close out a successful first season of the league’s new media deal.
The Efficiency–Effectiveness Gap: Harvesting Till There Is Nothing More To Replant
Sofie Sue Rutgeerts argues that by concentrating their dollars on sales, advertisers are neglecting their chance to build the brands that make those sales possible.
CBS, Colbert, And The Collapse Of Broadcast TV
Local media veteran Tim Hanlon is joined by TVREV Publisher Jason Damata on episode 10 of In the Vicinity.
Teaming Up For Programmatic, Moment-Based Streaming Ads
A new partnership from StreamLayer and Curated.Media aims to provide programmatic access to key moments during live sports (and other programming).
Scripted Series Make A Comeback, The Blurry Line Between Opinion And News
Broadcasters are making scripted series again, but the volume difference matters, plus the NYT blurs fact and opinion yet again.

