Influence Marketing’s explosive growth has created new ways to engage consumers through ad buys, and cut through the clutter of overt logo and spokesperson plays on social media feeds. The best influencers don’t just attract large numbers of followers, however. They carry with them engagement around posts, organic conversation and, in many cases, sales as well.
This is the first installment of a weekly partnership between TV[R]EV and trusted influence marketing platform WHOSAY, to curate a hot list of talent for the topics brands and marketers want to activate. Whether you are planning a campaign for digital, TV, or cross-platform, these names are the ones most likely to get your brand message seen, heard and most importantly, trusted by consumers.
These 12 influencers are not slowing down, even with summer is in the rearview mirror. No wonder they made the list of fitness experts with the highest brand affinity, curated by our Talent Team using WHOSAY Match.
1. NATALIE JILL FIT:
Trailblazer, fitness expert and influencer Natalie Jill lost her house, her job, her marriage and put on 50 pounds. She then decided to turn her life around and now she coaches, motivates and empowers others to turn their excuses into solutions and become their best possible selves. She inspires 2.7 million followers on social media, 508K on Instagram, 1.9M on Facebook, 31K on Twitter and 263K on YouTube ages 25-34 (21%), 35-44 (38%) and 45-54 (28%). Seventy-nine percent of Natalie’s fans are female.
2. ANNA VICTORIA:
3. LAUREN FISHER:
Fitness influencer Lauren Fisher is one of CrossFit’s youngest competitors who is already a four-time CrossFit Games veteran (two team, two individual). After starting CrossFit at 14 in 2008 to improve her basketball game, by 2012, she had finished 12th at the NorCal Regional. Since then, she’s helped team CrossFit Invictus take seventh and 13th at the 2013 and 2015 Reebok CrossFit Games, respectively, and taken ninth and 25th as an individual in the 2014 and 2016 Reebok CrossFit Games (her brother, Garret Fisher, also competed individually in 2016). Known for her Olympic weightlifting prowess, Fisher won the 2014 USA Weightlifting Junior National Championship in the 63-kg class with a 70-kg. She has 1.2 million fans on Instagram (874K), Facebook (251K) and Twitter (72K) ages 25-34 (43%) and 35-44. Fifty-five percent are male.
Fitness influencer Agyei Foster, known as Dovies, is an all natural fitness person. A self-taught and self-made entrepreneur in the fitness and apparel industry, Foster grew up in a rural area outside of Accra (Ghana). Moving from his village to Accra, the capital town of Ghana, to pursue higher education, he learned photography and graphic design, which led him to launch his clothing line ( Doviesclothing ). Capitalizing on social, media he quickly gained a strong customer base across the world. Foster has 1.2 million fans on Instagram (1.0M), Facebook (128K) and Twitter (9K) ages 35-44 (58%). Sixty-percent is female.
Something Navy is a fashion blog authored by influencer and fashion blogger Arielle Charnas, who lives in NYC with her husband and child. She has 1.2 million fans across Instagram (1.1M), facebook (26K), Twitter (10K) and YouTube (9K) ages 25-34 (64%) and female (86%).
Fitness influencer Kaisa Keranen is a personal trainer, fitness educator and social media influencer known for her fun and innovative ways to get people moving. She graduated from the University of Washington where she was a member of the Track and Field team and later went on to get her Masters in Exercise Science, Sports Performance and Injury Prevention. As the owner of KaisaFit, she has developed her own method of movement which she shares daily with her clients and social media followers worldwide. She lives and teaches by the motto that health is a feeling not a look and believes wholeheartedly in her mission to get people around the world up and moving! Kaisa has 1.1 million fans, 580K on Instagram, 510K on Facebook and 1K on Twitter ages 25-34 (32%), 35-44 (32%) and 45-54 (24%). Kaisa’s fans are 86% female.
7. PINK PEONIES:
Pink Peonies is a fashion, beauty, and lifestyle blog authored by influencer Rach Parcell. She recently released her own clothing line. Peonies have 1.1 million fans on Instagram (939K), Facebook (98K), Twitter (16K) and YouTube (4K) ages 25-34 (54%) and 35-44 (26%). Her fans are 98% female.
8. FRANCO NORIEGA:
Franco Noriega (born January 16, 1989) is a Peruvian chef, restaurateur, model and former swimmer. He is the owner of Baby Brasa, a Peruvian restaurant in New York City. He boasts 832 thousand fans, 508K on Instagram, 321K on Facebook and 3K on Twitter ages 25-34 (33%) and 35-44 (33%). Seventy-nine percent of Franco’s fans are male.
9. JESSAMYN STANLEY:
Jessamyn Stanley is an internationally recognized yoga teacher, award-winning Instagram star, writer, and body positive advocate. She contributes to Mind Body Green, Wanderlust, & Elephant Journal and has been featured and profiled by a variety of International and National media outlets including Good Morning America, The Daily Mail, New York Magazine, The Sunday Times, New York Times’ Women In The World, & People, among others. Stanley boasts 488 thousand fans on Instagram (343K), Facebook (121K), Twitter (9K) and YouTube (16K) ages 25-34 (32%), 35-44 (36%) and 45-54 (18%). Ninety-five percent of her followers are female.
10. SHALANE FLANAGAN:
Shalene Flanagan is a world-class marathoner and four-time Olympian. She created a cookbook with chef Elyse Kopecky that proves food can be indulgent and nourishing at the same time. Finally, there’s a cookbook for runners that shows fat is essential for flavor and performance and that counting calories, obsessing over protein, and restrictive dieting does more harm than good. Shalane has 478 thousand fans on Instagram (231K), Facebook (137K) and Twitter (110K). Her fans are ages 25-34 (27%), 35-44 (26%) and 45-54 (28%). Sixty-one percent are female.
11. KATIE AUSTIN:
Katie Austin is a fitness enthusiast, author, blogger, model, and an inspiration to millennial girls all over the world. As the daughter of fitness icon Denise Austin, health and exercise have always been a part of Katie’s life and it shows in her drive to spread her message of self-love and positive body image. Katie has 154 thousand fans on Instagram (113K), Facebook (11K) and Twitter (30K) ages 18-24 (50%) and 25-34 (26%). Seventy-one percent are female.
12. FLORENCIA GALARZA:
Influencer Florencia is a soccer player, model, DJ, and host who has 35K followers on Instagram, 935 on Facebook and 2K on Twitter.