Only Connect. How Tubi Is Winning Hearts, Minds And Ad Dollars With Emotionally Resonant Originals Like “Big Mood”
Watch Big Mood now on Tubi
Tubi’s original content has been crushing it this year. Starting with Boarders, a series that looked at class issues at an English boarding school, through Dead Hot, a comedy-thriller with an intersectional cast, to their latest hit, Big Mood, a dramedy starring Bridgerton and Derry Girls’ star Nicola Coughlan, the service has managed to deliver the sorts of authentic stories that resonate deeply with viewers, younger viewers in particular.
That’s hard to pull off in the best of circumstances, but three times in a row is impressive.
It’s also a boon to advertisers looking to reach those younger audiences in a medium that delivers more impact than social media or digital.
I sat down with Cynthia Clevenger, Tubi's Senior Vice President of B2B Marketing to record a series of five short videos, each of which explored a different aspect of Tubi’s philosophy, from how and why young people were still watching TV to some very surprising findings in a study Tubi did with the Harris Poll.
Enjoy.
In the first video, we looked at Tubi’s original content winning streak and what each series brought to the table.
In this video, Cynthia explains that Gen Z and Millennials most definitely do still watch TV, just not in the ways their parents did.
Authentic story lines are very important to younger audiences and we look at how that’s become a big driver of Tubi’s success.
Viewers aren’t the only ones attracted to Tubi’s emotionally resonant programming —advertisers benefit from the connection, too.
Finally, we look at some of the more surprising findings from a study Tubi did with the Harris Poll, that showed, among other things, a strong preference for free ad-supported services.
