Amazon Emmy ambitions were on display this week, as the Seattle giant showed again that it’s willing to spend big bucks to grab high profile awards, part of a quality strategy to draw new customers and keep others paying $99 a year for its Prime membership service.
In February, Amazon’s “Manchester by the Sea” won the e-commerce king’s first two Oscars. A month earlier, “Manchester’s” Casey Affleck and “Goliath’s” Billy Bob Thornton picked up Golden Globes.
Now it’s Amazon Emmy season, as TV Academy voters sift through hundreds of shows on broadcast, cable and digital networks for the first round of voting to pick nominees for the Primetime awards later this year.
To push 10 of its shows, Amazon took over the historic Hollywood Athletic Club on Sunset Boulevard in Los Angeles, outfitting a series of the sprawling club’s rooms on two floors with costumes, sets, furnishings and much more.
A Monday-night opening party featured many of the service’s biggest stars and creators, with successive evenings featuring screenings and panel discussions in the club’s former gym. Below are photos from the Monday night party.
The “American desk” for Adolf Hitler, part of the highly detailed production design of alternative-history show “The Man in the High Castle,” based on the Philip K. Dick novel. A small sign on the desk reads “Please Be Respectful.”
An engineering textbook and a CD from the fake folk duo featuring Michael Dorman’s troubled spy John Tavner in “Patriot.” Both become key bits of evidence in the show.
A neon sign from Santa Monica’s classic dive bar Chez Jay, a regular backdrop for the Amazon show “Goliath,” starring Billy Bob Thornton.
Kevin Bacon, star of Amazon original “I Love Dick,” which debuts in May, chats with some of the people he probably has already been with in a movie or TV show.
A fanciful potion recipe and garden table from “Just Add Magic,” a young-adult show from Amazon.
Emmy-winning “Transparent” creator Jill Soloway (l) with Bernadette Peters, star of “Mozart in the Jungle” and Roberta Colindrez (r), one of the up-and-coming stars of Soloway’s new “I Love Dick,” loosely based on the Chris Kraus memoir.
The Luxembourg police investigator’s whiteboard of clues and connections in a murder case that is part of the spy dramedy “Patriot.”
Entryway to Amazon’s Emmy showcase, featuring images from some of its other shows, including Hugh Hefner bio series “American Playboy,” David Gordon Green’s 1990s-set coming-of-age comedy “Red Oaks,”Michael Connelly’s police drama “Bosch,” and Tig Notaro’s autobiographical “One Mississippi.”
Magical apothecary wall from “Just Add Magic,” displaying various “potions” and more.
A broader view of the room devoted to “Z The Beginning of Everything,” showing set designs, flapper costumes, furnishings and more.