In this interview from CES 2024, Global Head of Analytics & Insights at Samsung Ads Justin Evans tells TVREV about its new measurement panel called “TV and You”, which captures both linear and streaming television viewing behavior.

Justin Evans: Samsung Ads is known for our products around incremental reach to linear. We have massive big data in the form of ACR from tens of millions of opted-in TVs in the US, and we built a great business on that, helping advertisers reach incremental to linear audiences. 

Now we're introducing two additional data sets that are going to take us into the next phase of television, which is streaming, where we're using a panel: Our own panel, a proprietary Samsung panel called "TV and You," where we're putting devices in Samsung Ads homes, having users opt-in and give us all the information about their television viewing behavior, including linear and streaming together. Which is how we're able to identify the audiences that are completely unreached by both campaigns. 

On top of that, we're bringing in more big data about streaming and blending and taking a sort of a best-of approach when it comes to data, to help clients navigate the new streaming ecosystem.

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