Samsung Ads: Decoding FAST
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A comprehensive guide to the Free Ad-Supported Streaming Landscape
Free Ad-Supported Streaming TV (FAST) has quickly taken hold as an important viewing option for streaming TV viewers. As one of the fastest growing viewing options, FAST is attracting new talent, content, and distributors. With consumers and content moving to FAST, it has become a hot topic of discussion among advertisers, but there are still as many questions as answers. This paper will offer specific details about FAST to answer many of the biggest questions including: What is FAST, How big is FAST, What Content is on FAST, and What does the future hold for FAST? Our goal is to help media buyers make informed decisions about why and how FAST should be added to media plans.
