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How Weather Channel Topped TV News Competition

NYT’s Monday profile on the Weather Channel going into Overdrive was well-timed and accompanied by the expected meteorologist at risk phenom. That is something Twitter and now Snap did a good job of providing. And while TV chatter about how all the displaced didn’t help NFL ratings during opening week– the concern and fascination also eat into the mindshare of TV viewers. This Inscape.tv data from 7 million TV screens shows how Weather Channel is outpacing news nets for storm coverage. 

And if you were in Miami? Weather Channel was crucial

We sincerely hope you and yours are OK right now with all that is going on and remind you we know how trivial all this is if you are in Florida or Houston or have family in either of those places.