2020 was the year addressable TV advertising finally happened. You can blame it on any number of things: the pandemic, the launch of multiple Flixes, the growth of the FASTs, the boom in DTC brands. 

But after years of “Coming soon!” addressable was finally here.

It was here on linear as well as on VOD and streaming, which meant brands could target audiences around the TV ecosystem and measure the effect. 

This Addressable TV Reach Report, prepared especially for TV[R]EV by our friends at iSpot, shows which industries invested in addressable ads, and how they fueled a major increase in addressable impressions on TV -- especially after March 2020.

It’s a must-read for anyone in the industry today who cares where the industry is heading tomorrow.