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TV by the Numbers: June 29 through July 5

We’re bringing you a weekly snapshot of TV by the numbers, revealing the most-watched shows and networks using glass-level data from Inscape, and advertising highlights including most-seen brands, top spenders and notable spots, via iSpot.tv.

Here’s a look at the week of June 29 through July 5: 

Most-Watched Shows and Networks 

Via Inscape.tv, the TV data company with insights from a panel of more than 15 million smart TVs. Data is linear live TV only and rankings are by percent share duration (i.e., time spent watching).

  • Looking at shows, of all the minutes watched by smart TVs that Inscape measured in all dayparts, 0.92% of the time was spent on Friends, putting it in first place. 
  • Morning talk shows Good Morning America and Today followed with 0.90% and 0.86% share duration, respectively. 
  • The top six shows all moved up the in ranking compared to the previous week.
  • On the network side of things, of all minutes watched last week, 6.60% of the time was spent on NBC — a move up from the previous week where it was No. 3.
  • Second and third places go to Fox News Channel (6.47%) and ABC (5.96%). 
  • There was no week-over-week change in the network rankings for fourth through twelfth place.

Advertising Insights

Via iSpot.tv, the always-on TV ad measurement and attribution company. Networks/network promos are excluded.