As part of Life In The FAST Lane, our Special Report on the FASTs (free ad-supported streaming TV services), we sat down with Farhad Massoudi, CEO of Tubi, one of the most successful FASTs to ask him where he thought Tubi and similar services fit into the newly emergent digital TV ecosystem.
TL;DR: People are not going to subscribe to more than a handful of services and as such, they are going to need the FASTs to round out their viewing options, and Tubi, with the largest library of all the FASTs, is best positioned for that role.
To read the full interview with Massoudi, and to learn why we predict the FASTs will replace most cable TV channels, what sort of ad revenue we’re predicting for the FASTs over the next few years and to see the results of our survey of top media and advertising executives, download the report today.
Q: How does Tubi fit into the streaming ecosystem?
Farhad Massoudi: I even said this before the financial and the health crisis happened that the idea of an average consumer subscribing to Netflix, Amazon, Hulu, Disney+, ESPN+, CBS All Access, Showtime, you keep going down the list, is ludicrous, right? It’s just not going to happen. And if you add up all the projections, all these services over the next five years, then everybody needs to have 20 services, which is also crazy. The reality is that consumers are going to subscribe to a handful of subscription services for their originals and then they’re going to complement it with an AVOD library that’s massive and that costs no additional dollars. And so we see ourselves as the best complimentary service to Netflix or other subscription services because of our depth of library, because of our vast distribution, because of our personalization engine. I think we offer something very unique and distinctly different than most streaming services out there.