What Does the Big 12 Conference Gain on TV from Adding Four New Members?
Not even two months ago, the University of Texas and University of Oklahoma announced they’d leave the Big 12 for the SEC. Despite that move being announced now, though, the Read More
What’s Old Is New Again In Fast-Changing FAST Video Sector
The explosion of FAST services has created intense competition for audiences. The answer? Ripping a few pages out of the broadcast strategy guide. Read More
Mediaocean’s Goldman On Their Plans To Tame the Wild West of Audience Targeting
In video footage from our members-only Thought Leaders Circle event, Mediaocean’s Aaron Goldman walks us through why omnichannel advertising is where the industry is heading. Read More
VIDEO: Inscape’s Ken Norcross On The Evolution Of TV Measurement
As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Ken Norcross, Inscape’s Director of Business Development, to discuss how TV Measurement is evolving and why smart TV OEMs and their ability to use ACR data to measure both linear and streaming give them such a big leg up Read More
Pete Davidson Proves a ‘Smart’ Spokesperson
Tapping controversial actor/comedian Pete Davidson as a brand spokesperson might be considered a risky bet. But for Smartwater, the move has proven rather… smart. The vapor-distilled water brand made Davidson Read More
Week In Review: Smart TV OEMs Up Their Content Games, Emmy Nominations Reflect Two-Tier System
The one where we look at how Smart TV OEMs are expanding the reach of their FASTs and the repercussions of the Emmys favoring streaming over prime time. Read More
Streaming Music Playing Second-Fiddle To Video In TV Advertising
Apple, Amazon, and YouTube spent $88 million on TV ads for streaming music over the last three years, compared to $1.16 billion for streaming video. Read More
Week In Review: Universal Movies Go To Peacock First, Roku Buttons Up Apple
The one where we look at why NBCU is remembering they own Peacock and why Apple TV+ is getting a button on the Roku remote. Read More
The Platform Shoe Is On The Other Foot: Mapping The CTVerse
Evan Shapiro has created one of his famous media universe maps detailing the “CTVerse” for our upcoming series of reports on the Emerging Smart TV Ecosystem. Read More
Five Streaming Video Trends Shaped 2021’s First Half, And Will Shape Its Future
Streaming video’s last era ended this spring with a few more service launches, and now we’re moving into a new era of TV. Here are the five big trends shaping streaming video’s future. Read More
Week In Review: Lots Of Streaming Newbies Still Out There, Google Delays The Demise Of Cookies
The one where we look at how an influx of new streaming viewers creates opportunities for smart TV OEMs and Flixes alike, and unpack the Google Cookie Delay. Read More
Who’s Still Advertising with Tucker Carlson at the End of Q2 2021?
At the end of Q2, we dig into the data on who’s still advertising with Tucker Carlson. Read More
WideOrbit’s Offeman: I’m A Big Believer In As Much Unduplicated Reach As Possible.
In video footage from our members-only Thought Leaders Circle event, WideOrbit’s Will Offeman explains why he is a big believer in “as much unduplicated reach as possible.” Read More
Is A Lakers-Dodgers Super Streaming Service On The Way?
The sale of more than a quarter of the Los Angeles Lakers NBA team to co-owners of the Dodgers could help solve one of the worst problems in sports TV, and lead to a joint streaming service for fans. Read More
VIDEO: Why Smart TVs Are Having A Moment
From our upcoming series on the emerging smart TV ecosystem, Justin Evans, Samsung Ads’ Global Head of Analytics and Insights, talks about why smart TV’s are having a moment and why ad-supported streaming having a major growth spurt. Read More
Week In Review: Peacock Spreads Its Feathers, Apple Starting To Get Real About Apple TV+
The one where we look at what might be in store for Peacock in the months ahead and wonder if there’s a reason behind Apple shortening its free subscription with purchase time frame Read More
HBO Max and Discovery+: Soulmates or Strange Bedfellows?
The bundle is dead; long live the bundle. OK, we exaggerate. The traditional TV bundle still has a pulse: even with cable and satellite services shedding subscribers, millions of Americans Read More
College Football Playoff Expansion is Sort of About Fan Interest — But Mostly, TV Dollars
The College Football Playoff seems prepared to expand from four to 12 teams. TV, as expected, is the biggest reason for the shift. Read More
Announcing TV[R]EV’s Special Reports On The Emerging Smart TV Ecosystem
Announcing TV[R]EV’s newest Special Reports on the emerging smart TV ecosystem. Read More
VIDEO: How Smart TV OEMs Can Help With Frequency Capping
From our upcoming series on the emerging smart TV ecosystem, Tom Fochetta, SVP of Sales and Marketing at Samsung Ads discusses how smart TV OEMs can help with frequency capping. Read More
MadHive’s Cacciapuoti On The Evolution Of Addressable Advertising On Local TV
From our TV[R]EV Thought Leaders Circle event, MadHive’s Christiana Cacciapuoti on the evolution of local addressable and why it’s going to be even more attractive to big brands in the year ahead. Read More