Week In Review: Disney Plus Rolls Out In Europe, Showtime and Sling Offering Up Free Trials
1. Disney Plus Rolls Out In Europe Disney began its international expansion at what may be an opportune time for them, judging by the 5 million downloads the app got Read More
TV Streaming on the Rise Along with Connected TV Ad Requests During Quarantine
With more U.S. audiences stuck in front of televisions, streaming has increased — as have ad requests, according to Beachfront. Read More
Major League Baseball Considering New Made-for-TV Postseason Aspects
Major League Baseball’s potential new postseason is the most radical playoff proposal in U.S. pro sports, and it’s largely for TV. Read More
Tom Morgan: The Key to Addressable Is Open APIs [VIDEO]
This Addressable series is brought to you by Project OAR, the consortium of media companies aligned to bring standards for addressable advertising in linear TV. Learn more about the consortium Read More
Cable News Coverage of the New Hampshire Primary: A Close Look at Viewer Behavior
We used glass level data from Inscape to surface viewership insights around news coverage of the New Hampshire Primary results. Read More
Netflix Has 45% Fewer Movies (and 400% More TV Shows) Than it Did in 2010
A look over the last decade at how Netflix has changed its focus toward more TV — and how originals play into that growth (and the future). Read More
Oscars Audience and Ad Trends: Top TV Takeaways from the 92nd Academy Awards
The 92nd Oscars featured plenty of surprises. But what were the big takeaways for the TV industry? Recapping the big points you need to know: Read More
Week In Review: VCBS Will Launch A Flix After All, 605 Enters The Measurement Arena
1. VCBS Will Launch A Flix After All CNBC’s Alex Sherman broke the news yesterday that VCBS is planning to launch its own Flix. This is not all that unexpected—the Read More
The Days of “Privacy as an Afterthought” Are OVER [Video]
This On Privacy series is brought to you by Inscape, the TV data company that brings glass-level insights from 14 million opt-in VIZIO TVs. Learn more about how ACR data Read More
Account Sharing is Rampant. But How Big of a Problem is it for Providers?
The sharing economy is alive and well in television – especially among younger viewers. In December, Hub’s “Video: Redefined” study found that among viewers 18-24… 75% have given a streaming Read More
Viewership Insights: Super Bowl LIV
The Big Game has come and gone once again, and this year it was the Kansas City Chiefs who took home the Lombardi trophy after making an impressive comeback in Read More
Ad Supported Mobile Downloading May Be The Future Of Indian TV
India is the world’s second largest country, with a population of over 1.38 billion people. That is why the country’s rapid adoption of mobile technology has been of great interest Read More
Does Disney+ Ever Need to Evolve Beyond Existing Intellectual Property?
Disney’s earnings call shows how important existing IP stands to be for the company. Do they ever need to change? Read More
Week In Review: AT&T Loses Over 1M subs in Q4, Facebook Cutting Back On Originals
1. AT&T Loses Over 1M Subs In Q4 AT&T racked up some impressive TV subscriber losses in 2019, shedding 945K DirecTV and U-verse subs along with 219K AT&T TV Now Read More
The Three S’s of Addressable, According to FreeWheel’s Stefan Maris [VIDEO]
Stefan Maris, head of global partnerships and business development at FreeWheel, has identified three “key” themes to keep in mind when approaching addressable TV advertising. Maris shared those themes with Read More
Which Advertisers are Looking ‘Super’ on TV Before Sunday’s Game?
The Super Bowl is still two days away, but advertisers have already been ramping up for the big game. We share some insights from top brands, via iSpot. Read More
Apple Mostly Mum On TV+ Amid Record Q1 But Good News Comes From Others
Apple executives said little about TV+ amid record overall results, but outside analysts suggest its streaming service is getting some traction from viewers. Read More
CIMM’s Jane Clarke On The Dream of 1:1 Targeting [VIDEO]
Visions of 1:1 advertising have been dancing in marketers’ heads ever since the digital cookie was created. If you could marry the power of TV—premium content, brand-safe, 100 percent viewability—with Read More
Mayor Mike’s Massive Super Bowl Bet Puts Linear TV to the Test
The Advertising Super Bowl is almost upon us, and we’re looking forward to pretending we know which teams are playing just as much as the next Ad Agency exec. But Read More
Why SVOD Needs Realistic Measurement Standards Too
As TV[R]EV has been busy pointing out this week, Netflix’s new “two minutes is a view because we say it is” standard is pretty bullshit and no one in the Read More
Netflix ‘Views’ And The Not-So-New Snake Oil Salesmen
Everyone reporting on Netflix’s latest PR push — sorry, “view” standard change? Hi. We’ve got a bone to pick. Namely, that it sure feels like we’ve seen this before. So, Read More