Amazon Lets Prime, Echo Take Center Stage for TV Advertising
Amazon’s TV ad spend showed a slight uptick in the weeks leading up to this year’s Prime Day — but through Prime and Echo, not general Amazon advertising.... Read More
Week In Review: Wall Street Wallops Netflix, Sinclair STIRR Is A Hit
1. Wall Street Wallops Netflix Netflix had a bad quarter and Wall Street freaked out, sending the stock down by around 10% (or $16B worth of value) following an announcement... Read More
Esports is Having a Cultural Breakout Thanks to Overwatch – But It Has a Long Way to Go
Oscar Garza and Zach Oscar each had a similar aha moment. Both ad executives are immersed in the burgeoning esports field—a sector that has been seeking some sort of a... Read More
Podcast: Brian Solis On Embracing Influence 2.0, Better Branding And Rescaling Your Digital Life
Digital Anthropologist Brian Solis visits the Bloom in Tech podcast to talk about “Influence 2.0,” what it means for brands and advertising, and his new book, “Life Scale,” and how we need to rewire our approach to all our digital distractions. ... Read More
Week In Review: Hulu Is Now 100% Disney, WarnerFlix Will Not Be Ad-Free
1. Hulu Is Now 100% Disney In a move that’s been rumored for a while now, Disney announced that it was buying Comcast’s share of Hulu, which will give it... Read More
At Pay TV Show, Wait And See Is The Order Of The Day
If there was one moment that summed up the mood at this year’s excellent Pay TV Show, it was when moderator Kevin Gray asked analyst Colin Dixon for his thoughts... Read More
Upfronts 2019: WarnerMedia Sets Sail for Success with Sports, Xandr, Streaming
WarnerMedia’s 2019 Upfront presentation on Wednesday was a big one for the company as it plots a course for the future under a new name and with a new parent at the top. Despite the move away from the TimeWarner monicker as a result of the AT&T purchase, there’s still plenty familiar with WarnerMedia — though plenty is set to change as well.... Read More
Prep for The CW Upfront With These Advertiser and Viewer Insights
The 2019 TV Upfronts are drawing to a close with The CW taking the stage Thursday, May 16. We worked with TV ad measurement and attribution company iSpot, and Inscape,... Read More
Uber TV Ads Have All But Disappeared Amid IPO
According to data from iSpot.tv, Uber has spent $0 on television since January 1 and a little over $11 million on Uber Eats, all around the NCAA Tournament.... Read More
One Year On, Sports Networks Laying Bets On On-Screen Gambling Future
One year after the U.S. Supreme Court allowed states to legalize gambling, media companies Fox, Sinclair and ESPN are all betting that gambling will help their programming. ... Read More
Prep for the CBS Upfront With These Advertiser and Viewer Insights
Upfront presentations continue this week in New York City, and on Wednesday CBS will take the stage to woo advertisers with its upcoming lineup. We worked with TV ad measurement... Read More
VidCon Names Speakers In Tenth Year Of Gathering Of The Influencer Tribes
Top execs from social-media powers YouTube, Instagram, LinkedIn, Twitch, Snap and TikTok will be among those speaking at this year’s VidCon, the sprawling influencer gathering that also will feature such... Read More
Week In Review: Sinclair Thinks Fox’s RSNs Are The Bomb, Pluto’s Getting More Firepower From Viacom
1. Sinclair Thinks Fox’s RSNs Are The Bomb The last open question on the Fox/Disney deal was answered this week when Sinclair, the nation’s largest operator of independent broadcast stations,... Read More
Sinclair, FloSports Present Two Possible Futures for (Most) Sports Content
The past week has seen two pretty important happenings in the world of sports content, with Sinclair’s RSN buy and FloSports’ CAA deal.... Read More
The Power of TV: How GOT Just Accidentally Ignited A Multi-Million Dollar Starbucks Branded Campaign
Even if you don’t watch Game of Thrones, chances are you heard about the recent mishap that resulted in a modern day coffee cup airing during the latest episode. According... Read More
Sinclair Bets Big On Local Sports Gambling With $10.6B RSN Deal
Sinclair’s $10.6 billion deal to buy 21 regional sports networks is a bet on betting itself, as sports gambling and new technologies enable new viewer experiences, and revenue opportunities. ... Read More
Hulu Needs to Get Bigger, Faster — As The Future of TV Advertising May Be at Stake
If you’ve bounced around the NewFronts at all this week, or just read anything in the ad trade press, it’s hard not to come away with three conclusions: TV advertising... Read More
Week In Review: No One Is Watching Linear Broadcast TV, Cheddar Got Bought By Altice
1. No One Is Watching Linear Broadcast TV Okay, maybe not no one, but the numbers are way down. As per Nielsen, broadcast C3 ratings in the first quarter dropped... Read More
Select TV Wants To Be The Global Aggregator of Digital Television and The Ultimate SmartGuide for Consumers
Q&A with founder Bill Mobley Q: There’s a lot of change going on in the TV industry right now. Why do you think Freecast is so well positioned to take... Read More
TV Is An Art, Not A Science
One of the key points that gets lost in all the discussion about what is or is not going to be a “Netflix killer” (or whether there is such a... Read More
Podcast: Alien’s 40th Birthday And How Tongal Helped It Celebrate
Tongal CEO James DeJulio talks on the latest Bloom in Tech podcast about creating six short films celebrating the 40th anniversary of “Alien.” ... Read More
Week In Review: Disney’s Looking To Make Hulu Go All Mouse, Verizon Wants To Put YouTube TV In Every House
1. Disney’s Looking To Make Hulu Go All Mouse CNBC’s Alex Sherman broke a hot story this week with reports that negotiations were well under way for Disney to buy... Read More