Week In Review: Google Gears Up For Streaming Wars, Amazon Integrates vMVPDs
The one where we look at how Google is once again going over the wall and into the fray against Amazon and Roku and then look at Amazon’s linear play. Read More
Conference-Only College Football Season Could Have Numerous TV Effects
As college football conferences start trimming schedules for fall, it has major effects for both the schools and television partners alike. Read More
Canvs: To Infinity and Beyond! Top 3 Space-Themed Shows this Week
Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences. Each week, Read More
Data: CNN Surged During Weekend of Protests Against Racial Injustice
Data from iSpot and Inscape shows just how much CNN surged as a result of coverage of the widespread protests against racial injustice in the U.S. Read More
What are the Major Takeaways from TV[R]EV’s Addressable Advertising Report? [VIDEO]
Alan Wolk explains addressable advertising and the major takeaways from TV[R]EV’s report on the state of addressable ads. Read More
As Sports Move to Return, Baseball is Looking Left Out
As the NBA, MLS and NHL prepare to come back with adjusted schedules, MLB has still yet to agree to a plan… which isn’t a great sign for it going forward. Read More
Viewers Stayed with ViacomCBS During Tribute
Let’s cut to the chase. These are as crazy times. With a pandemic wreaking havoc on millions of lives, the economy in tatters and a toxic political climate fracturing our Read More
Network Deep Dive: History Channel
This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around History Channel so far this year. Read More
Week In Review: Quibi And Women Of A Certain Age, HBO Max Misfire
The one where we look at what Quibi can do with its new older female audience and wonder why AT&T wasn’t more aggressive in avoiding blame for the Now to Max snafu. Read More
For TV Audiences, Advertisers & Networks, ‘Group Play’ NBA Return Could be Best Bet
The NBA’s potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play. Read More
Canvs Special Report: Post-COVID Sports Making History on TV This Week
Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences. Each week, Read More
What Effect Will CCPA Have on the Advertising Industry? [VIDEO]
Jeff Minsky explains the limitations put forth by the CCPA and how that impacts what advertisers can and can’t do, both now and until there’s a federal law. Read More
What Problems Do VIZIO Ads Help Address? [VIDEO]
VIZIO’s Travis Hockersmith discusses the challenges for OTT advertising, and how VIZO Ads addresses them (plus how other companies can, too). Read More
NHL Announces Return Plan with Major TV Potential
The NHL has a plan in place for how to return to the ice, and it may be a major TV moneymaker around this year’s playoffs. Read More
Memorial Day Weekend’s Most Binged Time-Shifted Shows
The most binge-watched time-shifted shows from Memorial Day weekend, with insights from Inscape Read More
Week In Review: Ready Or Not, HBO Max To Launch This Week, Roku Scores Again
The one where we look at all the plates AT&T still has in the air with the HBO Max launch and try and explain Roku’s success yet again. Read More
Canvs: Endings Revealed in This Week’s Top TV Series Finales
Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences. Each week, Read More
Revenge Of The TV Nerds
Both Quibi and Apple seemed to ignore the advice of all the people who study the TV industry and are having to backtrack as a result. Read More
What is the Global Video Measurement Alliance? [VIDEO]
Tubular Labs CEO and founder Rob Gabel explains the industry problems that his company and the Global Video Measurement Alliance are addressing. Read More
NBA 2K Is Introducing New Sports Fans (And Brands) To ESPN
(a version of this piece appears on GamesBeat) In the absence of live sports, ESPN and other sports-focused networks are looking to fill the programming void by experimenting with a Read More
Apple Reportedly Buying Up Shows To Flesh Out Anorexic TV+ Lineup
Apple is reportedly looking for more library content to beef up the underfed group of shows its TV+ subscription-video service offers. Hollywood may be in for another big change. Read More