Tubular Labs: TV Doubles Down On Social Video Heading Into 2021
Tubular Labs CRO Denis Crushell discusses how TV — streaming and linear — is utilizing social video to grow viewership in 2021. Read More
Tubi’s Pitch To Brands Shows Where FAST Services Should Go Next
Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences. Read More
WandaVision Trailer Confuses and Intrigues Record-Setting Audience Following Emmy Premiere
According to media outlets, the trailer for WandaVision, set a new record for 24-hour social media traffic after its premiere at the 2020 Emmys. WandaVision is an upcoming TV series Read More
Week In Review: HBO Max Finally Gets A Deal With Amazon, Bets Big On Wonder Woman 1984
The one where we look at why HBO’s troubles don’t end with the new Amazon deal and the pros and cons of their decision to not charge extra for theatrical releases like Wonder Woman 1984. Read More
New Special Report: Political TV Viewership Trends
This (free!) report from VIZIO’s Inscape highlights TV insights around politics as the 2020 election heated up. Get minute-by-minute viewership trends for the debates and town halls, see what happened with live TV tune-in when news networks called the election and more. Read More
Why Can’t the Pac-12 Conference Just Figure Out TV?
The Pac-12’s latest streaming announcement misses the mark once more as the league won’t just focus on trying to get live games to fans. Read More
Beachfront: How CryptoRTB’s Digital Signature Secures Video Ad Transactions [VIDEO]
With digital TV growing by the day, it’s more important than ever for ad solutions that facilitate secure, transparent transactions. AdLedger‘s CryptoRTB protocol addresses industry-wide concerns around fraud and privacy, as Beachfront President and Founder Frank Sinton explains in the video below. Read More
The Key To Frequency Capping: Q&A With MadHive’s Adam Helfgott
TV[R]EV recently talked with Adam Helfgott, CEO at MadHive, an enterprise software company that builds tools for advertising on OTT, to dive into this problem and how it can be remedied. Read More
Week In Review: Nielsen Wants To Make Linear Addressable Happen, Disney+ Creates A Little Magic
The one where we look at why Nielsen’s new measurement plan is so revolutionary and why Disney+ is one of the brand’s only bright spots this quarter. Read More
Expanded NFL Playoffs Could Mean Extra $270 Million or More in TV Media Value for Ads
If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year. Read More
VIZIO’s Approach to the FASTs Market [VIDEO]
As part of TV[R]EV’s Special Report on the FASTs, we sat down with Mike O’Donnell, CRO of VIZIO’s platform business, to discuss VIZIO’s specific approach to the FASTs market. Read More
‘The Mandalorian’ Season 2: A Week in Review by Canvs
In its first full year, Disney+ has been able to successfully launch several feature films and series, helping to navigate a year largely without in theater viewing. After a hit Read More
Fox News Has A Problem. Its Name Is Newsmax
As viewers move away from cable, does a Fox News competitor with a strong streaming presence actually pose a threat to the cable news giant? Read More
Week In Review: T-Mobile Forgets To Say ‘May I?’ & Comcast Wants Walmart To Build Them An X1 TV
The one where we look at why and how T-Mobile screwed up so badly with Vibe, and what the thinking is behind the rumored X1-powered Walmart TV. Read More
On TV, the Pandemic’s Biggest Impact Was Accelerating Behaviors That Were Already Happening
The pandemic is an experience that none of us will soon forget. The most obvious impact on the TV industry was the immediate and massive surge in viewing created by lockdowns. But Read More
Election Night 2020: TV Ads and Viewer Insights
Which advertisers were all over election night coverage, and which broadcasts attracted the most viewers? Our data breakdown: Read More
Week In Review: T-Mobile Launches A vMVPD, Peacock Has 22 Million Subs
The one where we look at the prospects for T-Mobile’s new vMVPD and vMPVD-lite products and give Peacock kudos for a well-done pivot. Read More
Who — Other Than T-Mobile — Needs TVision?
T-Mobile’s TVision is yet another streaming service in a sea of them. Can it set itself apart in a crowded marketplace? Read More
The REVisionists: How Data From 50 Million Smart TVs Is Fueling Samsung’s Growing Advanced TV Ad Business
When Tom Fochetta, VP Ad Sales and Operations at Samsung Ads started his job five years ago, over 90% of viewing done on Samsung TVs was linear and just 10% Read More
Controversial Start to Season 16 of ‘The Bachelorette’ Leads to Spike in Engagement
Three episodes into the current season of The Bachelorette, Clare Crawley (the Bachelorette) stirred up the show’s fanbase when she snuck off with Dale during a group date, didn’t award Read More
Viewership & Ad Insights for ABC’s Wednesday Night Comedies
ABC comedies are back, and we used insights from iSpot and VIZIO’s Inscape to examine viewership and advertising trends for the Wednesday night shows. Read More