Golden Globe Nominations Reveal Two Big Industry Issues
The Golden Globe nominations came out today and the most notable thing this year (for the TV industry) was that none of the broadcast networks received a single nomination. The Read More
Remote Controls Remain Underutilized, Underperforming Aspects of TV Experience
For far too long, the remote control experience has stayed fairly static and only addresses part of what consumers need. Here’s how to fix that. Read More
Week In Review: Dish Doesn’t Need No Stinkin’ RSNs, Discovery Likely To Get Swole And Flixy
Dish Doesn’t Need No Stinkin’ RSNs As many of you know, Dish (and by extension its vMVPD Sling) have been beefing with Sinclair about the cost of the Fox RSNs Read More
Viewership Trends and Ad Highlights for ABC’s ‘The Little Mermaid Live!’
Last night, ABC put on a live broadcast production of The Little Mermaid in celebration of the iconic movie’s 30th anniversary, starring Queen Latifah (Ursula), Auli’i Cravalho (Ariel), John Stamos Read More
Apple Plus Is Ultimately A Minus
So Apple rolled out Apple TV Plus last week and in testing it out, I think my most common reaction was “Why?” As in “Why did they make this choice?” Read More
Publishers, Creators Missing Out On $13.4B In Ad Revenues Because Crummy Metrics
Digital publishers and online creators could be making nearly 2.5 times more from video advertising than they are, a new study says. Poor metrics that advertisers don’t trust are a big part of the problem. Read More
Week In Review: AT&T Brings Cord Cutting Realness, Will Anyone Notice If Walmart Sells Vudu?
1. AT&T Brings Cord Cutting Realness As you well know, we frequently mock the mainstream and Silicon Valley press for their references to the “massive wave of cord cutting” that Read More
Comscore’s Alexander Feldman Reveals How ACR is Key in Cross Platform Measurement
While Comscore has traveled a hard road over the past few years, it appears to be getting back on solid footing. The company’s recent product moves across its business units Read More
HBO Gives Us A Clue, But We Still Can’t Solve The Puzzle
So AT&T (which we seem to call “WarnerMedia” when we like something they’re doing, and “AT&T” when we don’t) held a Media Day yesterday to explain HBO Max, and while Read More
Why Connected TV & OTT is the New Customer Acquisition Channel for DTC Brands
The explosive growth of direct-to-consumer (DTC) brands is disrupting virtually every consumer category and we’ve now topped 400 brands across sectors, according to LUMAscape of direct-to-consumer brands. From the onset, Read More
How Long Before Every Broadcaster Dumps Ratings For Impressions?
Nexstar said it no longer will sell ads based on ratings, shifting to a “cost-per-impression” model that captures viewing on other platforms. So what’s everyone else in broadcasting waiting for? Read More
Week In Review: Disney+ Teams With Verizon To Juice Customer Base, Facebook’s News App
1. Disney+ Teams With Verizon To Juice Customer Base In a story that seems to have flown below everyone’s radar, Disney+ struck a deal with Verizon that will give a Read More
Programmatic VOD Is Happening And Frontier’s Jay Frogameni Has A Front Row Seat
Jay Frogameni has spent his entire career in the video advertising industry, first at Comcast Spotlight and now at Frontier, where he serves as AVP for the Advanced Video Advertising Read More
Unpacking Roku’s Purchase of Dataxu
Roku, the little streaming media player that could, made a major announcement today that they’d bought Dataxu, one of the last independent demand side platforms, allegedly paying $150M for the Read More
Netflix Beefs Up Warchest With $2 Billion In New Debt
Netflix took out another big loan, $2 billion in unsecured debt, just days before competing Apple and Disney services launch. Great programming “can be expensive” CEO Reed Hastings said. Read More
The Future of OTT: Fraud Detection, Addressable Advertising And Real-Time Audience Enrichment
We are currently in the midst of an OTT stampede, with advertisers rushing to technology platforms to connect with consumers in a meaningful way. And is it really a surprise? Read More
The Rise Of Influencers: From YouTube ‘Celebrities’ To Mainstream Media
At one point in time, the majority of people pictured a teenager videotaping themselves talking in their childhood bedroom whenever the term “influencer marketing” was mentioned. But with influencer marketing Read More
Week In Review: AT&T Boils The Frog, T-Mobile Goes Quibi
1. AT&T Boils The Frog, You know how we keep telling you that the vMVPDs aren’t really all that different from the MVPDs, that the “mesomorph bundles” of 80-100 channels Read More
TV Likely at Center of Marvel and Star Wars’ Upcoming Omnichannel Blitz
Kevin Feige taking over as Marvel’s Chief Creative Officer shows an omnichannel marketing approach that buoys that brands (and maybe Star Wars) through TV. Read More
Can RSNs Dodge A DTC Knockout In Shifting Cable Landscape?
Regional sports networks in California are less likely to be seen as must-haves by many potential subscribers, a study suggests. To survive in the direct-to-consumer future, such channels will need to prove their value as a bundle partner for significant audiences. Read More
Week In Review: Open AP Launches A Marketplace, All Those Digital Mergers
1. Open AP Launches A Marketplace Open AP, continuing on its march back from near-extinction, announced something called the Open AP Marketplace this week, which gives advertisers a chance to Read More