Texas and Oklahoma Jumping to SEC Would Have Major TV Implications
There are significant reverberations for sports TV assuming Texas and Oklahoma are actually bound for the SEC Read More
Week In Review: Nielsen Under Attack, Netflix’s New Numbers
The one where we look at the real story behind the move to disaccredit Nielsen and why Netflix’s latest earnings are nothing to worry about. Read More
VIDEO: Why Smart TVs Are Having A Moment
From our upcoming series on the emerging smart TV ecosystem, Justin Evans, Samsung Ads’ Global Head of Analytics and Insights, talks about why smart TV’s are having a moment and why ad-supported streaming having a major growth spurt. Read More
Week In Review: Peacock Spreads Its Feathers, Apple Starting To Get Real About Apple TV+
The one where we look at what might be in store for Peacock in the months ahead and wonder if there’s a reason behind Apple shortening its free subscription with purchase time frame Read More
HBO Max and Discovery+: Soulmates or Strange Bedfellows?
The bundle is dead; long live the bundle. OK, we exaggerate. The traditional TV bundle still has a pulse: even with cable and satellite services shedding subscribers, millions of Americans Read More
College Football Playoff Expansion is Sort of About Fan Interest — But Mostly, TV Dollars
The College Football Playoff seems prepared to expand from four to 12 teams. TV, as expected, is the biggest reason for the shift. Read More
Announcing TV[R]EV’s Special Reports On The Emerging Smart TV Ecosystem
Announcing TV[R]EV’s newest Special Reports on the emerging smart TV ecosystem. Read More
VIDEO: How Smart TV OEMs Can Help With Frequency Capping
From our upcoming series on the emerging smart TV ecosystem, Tom Fochetta, SVP of Sales and Marketing at Samsung Ads discusses how smart TV OEMs can help with frequency capping. Read More
Behind The Scenes At The TV[R]EV Thought Leaders Circle Event
From our TV[R]EV Thought Leaders Circle event, MadHive’s Christiana Cacciapuoti on the evolution of local addressable and why it’s going to be even more attractive to big brands in the year ahead. Read More
Week In Review: Nielsen Says Streaming’s Not All That, Sinclair Wants To Make Streaming RSNs Happen
The one where we look at Nielsen’s new streaming rating system and its surprising stats and explain why streaming RSNs is a most excellent idea. Read More
The Future of Sports Streaming? It’s On Display in Miami, Starting This Weekend
MLS Club Inter Miami’s new streaming experience with Streamlayer plots a course toward the future of how we watch sports. Read More
CTV Is About to Open Up to A New Class of TV Buyers: DTC Advertisers
Among the many trends that accelerated due to the pandemic, 2020 was a watershed year for CTV. It’s been reported that 63% of all TV viewing is happening on streaming Read More
We Need To Look At Addressable Holistically
Samsung Ads’ Justin Evans explains why streaming is such an important and exciting environment for addressable advertising and why ad-supported streaming is now rivaling ad-free streaming. Read More
Loki ‘Most Watched’ Disney+ Series Premiere. Was It Most-Promoted?
Nearly halfway through 2021, the Marvel shows on Disney+ have been everything the parent company hoped they would be. WandaVision‘s mystery and a 17-month void of Marvel content helped drive Read More
Sinclair Swings For Fences, Could Remake Sports TV With Localized Streaming Service
Sinclair Broadcast Group is making another big bet on sports TV, raising $250 million to finance a streaming service in the 21 markets where it owns cable sports services. The streamer could reshape the online streaming landscape, and add gambling with Sinclair’s Bally’s ownership. Read More
Week In Review: SVOD Churn Is At 20%, Project OAR Hits 11 Million Addressable Enabled TVs
The one where we look at why churn is such an issue for SVOD and why Project OAR hitting 11 million TVs is a big deal for linear addressable. Read More
Apple Has Lots To Say At WWDC, But Nothing About TV+, Its Most Expensive ‘Hobby’
Apple continues to say little at big presentations about its TV+ “hobby,” while competitors are preparing the kind of intensive programming that attracts and keeps subscribers around. Read More
Week In Review: Ad-Supported HBO Max Is Here, CNN+ To Launch Too
The one where we look at why ad-supported HBO Max may be a better deal for many viewers and why CNN+ really needs to have the CNN live feed. Read More
Mediaocean’s Lance Neuhauser On The Importance Of Omnichannel
TV[R]EV’s Thought Leaders Circle presents Mediaocean President Lance Neuhauser on the importance of omnichannel advertising and why it’s the cornerstone of his company’s business. Read More
Is Netflix’s Lack of Momentum (vs. Streaming Competitors) Worrisome?
With momentum surging around streaming overall, is Netflix about to be left behind relative to its biggest competitors? Read More
Week In Review: Amazon Buys MGM, Max Goes Mobile
The one where we look at why Amazon is a different beast than any other streaming service and why HBO Max is smart to lower prices dramatically as it expands overseas. Read More