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Influencer Marketing Goes Micro [VIDEO]

TV[R]EV Original — Danielle Erves

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Screen Convergence

Golden Globe Nominations Reveal Two Big Industry Issues

TV[R]EV Original — Alan Wolk

The Golden Globe nominations came out today and the most notable thing this year (for the TV industry) was that none of the broadcast networks received a single nomination. The
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Remote Controls Remain Underutilized, Underperforming Aspects of TV Experience

TV[R]EV Original — John Cassillo

For far too long, the remote control experience has stayed fairly static and only addresses part of what consumers need. Here’s how to fix that.
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LIVE Screen Convergence Week In Review

Week In Review: Dish Doesn’t Need No Stinkin’ RSNs, Discovery Likely To Get Swole And Flixy

TV[R]EV Original — Alan Wolk

Dish Doesn’t Need No Stinkin’ RSNs As many of you know, Dish (and by extension its vMVPD Sling) have been beefing with Sinclair about the cost of the Fox RSNs
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Analytics Advertising

Viewership Trends and Ad Highlights for ABC’s ‘The Little Mermaid Live!’

— Eleanor Semeraro

Last night, ABC put on a live broadcast production of The Little Mermaid in celebration of the iconic movie’s 30th anniversary, starring Queen Latifah (Ursula), Auli’i Cravalho (Ariel), John Stamos
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LIVE video Screen Convergence

Apple Plus Is Ultimately A Minus

TV[R]EV Original — Alan Wolk

So Apple rolled out Apple TV Plus last week and in testing it out, I think my most common reaction was “Why?” As in “Why did they make this choice?”
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Watching video on a smartphone
video Analytics Screen Convergence #CREATEDWITH

Publishers, Creators Missing Out On $13.4B In Ad Revenues Because Crummy Metrics

TV[R]EV Original — David Bloom

Digital publishers and online creators could be making nearly 2.5 times more from video advertising than they are, a new study says. Poor metrics that advertisers don’t trust are a big part of the problem.
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video Advertising Screen Convergence Week In Review

Week In Review: AT&T Brings Cord Cutting Realness, Will Anyone Notice If Walmart Sells Vudu?

TV[R]EV Original — Alan Wolk

1. AT&T Brings Cord Cutting Realness As you well know, we frequently mock the mainstream and Silicon Valley press for their references to the “massive wave of cord cutting” that
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Analytics Screen Convergence Revisionist #CREATEDWITH

Comscore’s Alexander Feldman Reveals How ACR is Key in Cross Platform Measurement

TV[R]EV Original — Charlene Weisler

While Comscore has traveled a hard road over the past few years, it appears to be getting back on solid footing. The company’s recent product moves across its business units
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Screen Convergence

HBO Gives Us A Clue, But We Still Can’t Solve The Puzzle

TV[R]EV Original — Alan Wolk

So AT&T (which we seem to call “WarnerMedia” when we like something they’re doing, and “AT&T” when we don’t) held a Media Day yesterday to explain HBO Max, and while
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Advertising

Why Connected TV & OTT is the New Customer Acquisition Channel for DTC Brands

TV[R]EV Original — Justin Gutschmidt

The explosive growth of direct-to-consumer (DTC) brands is disrupting virtually every consumer category and we’ve now topped 400 brands across sectors, according to LUMAscape of direct-to-consumer brands. From the onset,
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Nexstar Broadcasting Group logo
Advertising Screen Convergence #CREATEDWITH

How Long Before Every Broadcaster Dumps Ratings For Impressions?

TV[R]EV Original — David Bloom

Nexstar said it no longer will sell ads based on ratings, shifting to a “cost-per-impression” model that captures viewing on other platforms. So what’s everyone else in broadcasting waiting for?
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Screen Convergence Week In Review

Week In Review: Disney+ Teams With Verizon To Juice Customer Base, Facebook’s News App

TV[R]EV Original — Alan Wolk

1. Disney+ Teams With Verizon To Juice Customer Base In a story that seems to have flown below everyone’s radar, Disney+ struck a deal with Verizon that will give a
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Revisionist

Programmatic VOD Is Happening And Frontier’s Jay Frogameni Has A Front Row Seat

TV[R]EV Original — Alan Wolk

Jay Frogameni has spent his entire career in the video advertising industry, first at Comcast Spotlight and now at Frontier, where he serves as AVP for the Advanced Video Advertising
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Advertising Screen Convergence

Unpacking Roku’s Purchase of Dataxu

TV[R]EV Original — Alan Wolk

Roku, the little streaming media player that could, made a major announcement today that they’d bought Dataxu, one of the last independent demand side platforms, allegedly paying $150M for the
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video Screen Convergence #CREATEDWITH

Netflix Beefs Up Warchest With $2 Billion In New Debt

TV[R]EV Original — David Bloom

Netflix took out another big loan, $2 billion in unsecured debt, just days before competing Apple and Disney services launch. Great programming “can be expensive” CEO Reed Hastings said.
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Analytics Advertising Screen Convergence

The Future of OTT: Fraud Detection, Addressable Advertising And Real-Time Audience Enrichment

TV[R]EV Original — Frank Sinton

We are currently in the midst of an OTT stampede, with advertisers rushing to technology platforms to connect with consumers in a meaningful way. And is it really a surprise?
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#CREATEDWITH

The Rise Of Influencers: From YouTube ‘Celebrities’ To Mainstream Media

TV[R]EV Original — Mike Gasbara

At one point in time, the majority of people pictured a teenager videotaping themselves talking in their childhood bedroom whenever the term “influencer marketing” was mentioned. But with influencer marketing
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Screen Convergence Week In Review

Week In Review: AT&T Boils The Frog, T-Mobile Goes Quibi

TV[R]EV Original — Alan Wolk

1. AT&T Boils The Frog, You know how we keep telling you that the vMVPDs aren’t really all that different from the MVPDs, that the “mesomorph bundles” of 80-100 channels
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Screen Convergence

TV Likely at Center of Marvel and Star Wars’ Upcoming Omnichannel Blitz

TV[R]EV Original — John Cassillo

Kevin Feige taking over as Marvel’s Chief Creative Officer shows an omnichannel marketing approach that buoys that brands (and maybe Star Wars) through TV.
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People watching sports on TV
LIVE video Advertising Screen Convergence #CREATEDWITH

Can RSNs Dodge A DTC Knockout In Shifting Cable Landscape?

TV[R]EV Original — David Bloom

Regional sports networks in California are less likely to be seen as must-haves by many potential subscribers, a study suggests. To survive in the direct-to-consumer future, such channels will need to prove their value as a bundle partner for significant audiences.
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Advertising Screen Convergence Week In Review

Week In Review: Open AP Launches A Marketplace, All Those Digital Mergers

TV[R]EV Original — Alan Wolk

1. Open AP Launches A Marketplace Open AP, continuing on its march back from near-extinction, announced something called the Open AP Marketplace this week, which gives advertisers a chance to
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Analytics Advertising #CREATEDWITH

OTT And The 2020 Elections

TV[R]EV Original — Mike Gasbara

The targeting capabilities of OTT are going to play an integral role in the upcoming 2020 Presidential and Congressional elections. MadHive’s Rebecca Learner explains how the rise of cord cutting
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