For TV Audiences, Advertisers & Networks, ‘Group Play’ NBA Return Could be Best Bet
The NBA’s potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play. Read More
NHL Announces Return Plan with Major TV Potential
The NHL has a plan in place for how to return to the ice, and it may be a major TV moneymaker around this year’s playoffs. Read More
Network Deep Dive: AMC
This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around AMC so far this year. Read More
‘Hamilton’ Gives Disney+ its Shot at Premium Streaming Opening Weekend
“Hamilton” presents Disney’s best opportunity yet to create a premier-like event around its Disney+ streaming service. Read More
Saturday Night Live Season 45 in Review, with TV Ad Insights
SNL’s 45th season just wrapped up with the third episode of its revamped “at home” comedy sketch show. A look at advertiser trends over the course of the season… Read More
Week In Review: Cord Cutting Picks Up, So Does Addressable TV Advertising
The one where we look at why both cord cutting and addressable TV advertising are finally starting to pick up (Hint: the reasons are related.) Read More
Canvs: Top TV Shows Winning the Love, Week of May 4
Each week Canvs utilizes their leading emotion measurement technology to analyze the top TV shows with the highest emotional reactions. This week, Michael Jordan’s ‘The Last Dance’ took over the internet. Check out the other shows that caught viewers attention. Read More
‘Celebrity IOU’ Deep Dive: Viewership and Advertising Trends for HGTV’s New Hit
A look at viewership and advertising trends for “Celebrity IOU,” HGTV’s latest feel-good hit, using insights from Inscape and iSpot. Read More
OTT Sports In Europe: What Comes Next?
A look at the growing market for OTT sports broadcasting in Europe, now on hold, but sure to explode post-pandemic. Read More
Disney Earnings Didn’t Yield Many Answers on What’s Ahead — Especially for Streaming
Disney’s earnings didn’t yield much insight about how Disney+ and its films respectively regroup with coronavirus pressing business on all sides. Read More
Potential NBA Plan to Return Could Create March Madness in Summer
If the NBA finds a way to return with a Vegas “bubble” setup, we could see months filled with live basketball games on TV. Read More
Week In Review: Quibi Goes To YouTube, AMC Goes To Pluto
The one where we continue to SMH at Quibi’s antics but give a thumbs up to AMC’s deal with Viacom’s Pluto TV Read More
NASCAR Will Test-Drive Return for Live U.S. Sports on Television
NASCAR will be the first U.S. sport to head back to competition, providing a potential road map for how others do the same this summer. Read More
Did Someone Say Sports? Top Emotional Moments on TV This Week
Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences. Each week, Read More
In a Quarantine-Driven Recession, Will TV be a Luxury or a Necessity?
Overnight, we have found ourselves at home without access to the people and activities that normally keep us occupied in the outside world. Many of us aren’t there by ourselves – Read More
Network Deep Dive: The Weather Channel
A look at how Inscape and iSpot can offer a 360-degree view into viewer behavior and advertising performance, using insights around The Weather Channel. Read More
Download Our New Free Special Report: The Quest For Universal Addressable Ready
Download the new Special Report on addressable TV advertising from Tom Morgan and TV[R]EV Read More
Week In Review: Netflix’s Unsurprising Win, Live Gets Revived
The one where we wonder why anyone is surprised by Neflix’s surge and highlight the revival of live (via Zoom) TV during the pandemic. Read More
Grading The Streaming Services Amid Pandemic’s Transformed Market
Hollywood is facing epochal change, and streaming services are set to take advantage. But which ones have done best in an extraordinary time. Our mid-term grades on Netflix, Hulu, Amazon Prime, et al. Read More
College Sports Cashing in on TV Again? Depends on Who You Ask
Can TV rights deals for college sports just go back to astronomical values once we come out on the other side of a pandemic? Read More
It’s All Local Now: The End Of National TV Ad Buying During The Pandemic
The television ad industry is about to undergo a tremendous upheaval, far more dramatic than the slashing of ad budgets we’re seeing right now. As my friend Tom Morgan pointed Read More