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Amazon Prime Video, Creators and Fixing the Clunky User Experience

TV[R]EV Original — John Cassillo

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  • Alan Wolk
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Advertising Analytics

Viewership and Ad Insights for ‘Superman & Lois,’ Plus More From The CW’s Arrowverse

TV[R]EV Original — Eleanor Semeraro

A deep dive into the Arrowverse’s latest show, “Superman & Lois,” using insights from VIZIO’s Inscape and iSpot.tv.
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Sports Media

Who Needs the Other More: ESPN or the NFL?

TV[R]EV Original — John Cassillo

Disney would prefer to avoid paying double the current rate on its next NFL deal. So who has the leverage here?
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Magnite Buys SpotX, Pluto To Help Promote CBS Shows

TV[R]EV Original — Alan Wolk

The one where we look at consolidation in the streaming TV ad space and the wisdom using FASTs to promote content on Flixes.
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Advertising Sports Media

Why the Hell Do Brands Buy Super Bowl Ads? And Why the Hell Don’t They?

TV[R]EV Original — Jason Damata

A critical look at the case for and against advertising during the Super Bowl.
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Screen Convergence #CREATEDWITH

Content Still Connects People — But Increasingly, That Content Isn’t on TV

— Jon Giegengack

To-date, disruption of the entertainment industry has revolved around platforms, as streaming replaces ad-supported live viewing among many viewers.   But what if there’s an even bigger disruption underway –
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Advertising Analytics Sports Media

Frito-Lay Brands Aim For Star-Powered Laughs With Super Bowl Ads

— Eleanor Semeraro

Funny ads are a Super Bowl staple: According to iSpot’s Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year’s Big Game.
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Video

What TV Shows Does Amazon’s New CEO Watch?

TV[R]EV Original — David Bloom

Amazon is about to make Andy Jassy, the company’s just anointed successor to Jeff Bezos and an expert on cloud computing, one of the most powerful people in Hollywood. So does this guy even watch TV?
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Screen Convergence

Scattered Audiences Put Spotlight on Transparency as Video Publishers Uncover New Revenue Streams

TV[R]EV Original — John Cassillo

New members to the Global Video Measurement Alliance highlight how social video’s about to scale up as a revenue opportunity.
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Advertising Analytics Sports Media

A Data Dose of NFL, Ahead of the Big Game

— Eleanor Semeraro

We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs.
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Alan Wolk Screen Convergence

Week In Review: Is Anyone Paying For Flixes, vMVPDs Get Hot (For Now)

TV[R]EV Original — Alan Wolk

The one where we look at all the freebie offers the Flixes still have going and examine why vMVPDs are going to be hot for the next year or two.
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#CREATEDWITH

Audience and Advertiser Data for ‘Snowpiercer’ As It Pulls Out of the Station for Season Two

— Eleanor Semeraro

“Snowpiercer” just started its second season, and has already been renewed for a third. We took a look at some advertising and viewership trends, including what other shows these fans watching, using data from Inscape and iSpot.
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Advertising Analytics Alan Wolk Screen Convergence

The Rise Of The Smart TV Ecosystem

TV[R]EV Original — Alan Wolk

A look at the unexpected rise of a massive advertising and content ecosystem centered around smart TV OEMs.
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Screen Convergence Sports Media

NBC Sports Network’s Demise Wasn’t Due to Too Much Sports on TV

TV[R]EV Original — John Cassillo

NBC’s move to sunset NBCSN wasn’t about sports — it was about keeping cable afloat as it pivots to streaming.
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Four men watching TV
Advertising Analytics Video Screen Convergence #CREATEDWITH

Smart TVs Looking Even Smarter In Latest Pandemic Usage Study

TV[R]EV Original — David Bloom

Smart TVs saw the biggest growth in a great quarter for the online-video business, a new Conviva study found. Roku and YouTube also had big quarters, while South America and Africa viewership boomed. But ads got longer, despite consumer preferences.
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Analytics Alan Wolk Screen Convergence

Week In Review: Netflix Passes 200M Users, Happy Times In FAST-Land

TV[R]EV Original — Alan Wolk

The one where we look at Netflix’s move away from debt financing and the continued growth of the FASTs
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#CREATEDWITH

How to Make 5G A ‘Gee Whiz’ For Consumers (Rather Than An ‘Aw, Jeez’)

— David Tice

Consumers awareness of 5G is high.  Their understanding of why they should want it: not so much.  Like most Americans, you’ve likely seen a plethora of ads about 5G phones
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Video Screen Convergence

Tubular Labs: TV Doubles Down On Social Video Heading Into 2021

TV[R]EV Original — John Cassillo

Tubular Labs CRO Denis Crushell discusses how TV — streaming and linear — is utilizing social video to grow viewership in 2021.
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Tubi streaming service logo 2020
Advertising Video #CREATEDWITH

Tubi’s Pitch To Brands Shows Where FAST Services Should Go Next

TV[R]EV Original — David Bloom

Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences.
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Franchises are What Stops Churn for Streaming Services

TV[R]EV Original — John Cassillo

Churn is going to become an increasing problem for streaming services… unless they’re able to harness the power of franchises, of course (no easy feat).
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Advertising Screen Convergence

Inside Disney+’s ‘WandaVision’ Premiere Ad Push

TV[R]EV Original — John Cassillo

You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Univision Launches Prende, LG Revamps Its TV Interface

TV[R]EV Original — Alan Wolk

The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende
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#CREATEDWITH

Does Roku Need To Invest In More Shows To Justify Sky-High Share Prices?

— David Bloom

Roku’s shares are up almost a third in less than two weeks. How to keep them there? We have an idea.
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