MadHive Goes Local: Q&A with CEO Adam Helfgott
I recently sat down with MadHive Founder and CEO Adam Helfgott to discuss his firm’s recent deals with Inscape and TEGNA, why OTT is so important to the future of... Read More
The Last Great American TV Manufacturer: Q&A With VIZIO’s William Wang
Last week, I sat down with William Wang, the Founder and CEO of VIZIO, one of the world’s largest manufacturers of television sets. Our conversation was wide ranging, everything from... Read More
The Netflix Advertising Fantasy is Probably Just a Fantasy
The Netflix Truthers are out there. You can’t attend an ad industry event without hearing someone declare, quite confidently, that the ads are coming to Netflix. They simply have to... Read More
How Many Influencers Does A Modern Marketing Campaign Need? A Lot.
Online influencers are being recruited by the hundreds to help market brands. But be careful to avoid “pay and spray” as you sign them up. ... Read More
TV Privacy in the Age of Smarter Devices, Voice Spying, AI Mousetraps
Privacy is boiling over right now, and perhaps rightfully so. The novelty of big data and better, more addressable content, music, videos, posts, news, and food recommendations may be wearing... Read More
College Sports Success Continues to be Decided by TV Revenues
College sports have been staring down the changing dynamics of TV for some time. And while the top teams and conferences that drive most of the revenue around college athletics continue to find more ways to deliver content digitally, they’re still largely dependent on network deals to make money.... Read More
Week In Review: Roku Shows Brands What (And Who) They’re Missing, Facebook Fucks Up Again
1. Roku Shows Brands What (And Who) They’re Missing Roku rolled out a new tool called “Activation Insights” that shows brands the incremental viewers they are missing by only advertising... Read More
We’ve Embraced The Fragmentation
Sean Moran, Head of Viacom Ad Solutions, Explains How Viacom’s Acquisition Strategy Is Setting the Company Apart I sat down with Head of Viacom Ad Solutions, Sean Moran to talk... Read More
“Game Of Thrones Spring” Shows The Power Of OG Weekly Release Schedules
Season 8 of Game of Thrones debuted on April 14, 2019, and for the next six weeks, HBO enjoyed what might easily be called “Game Of Thrones Spring.” As in... Read More
Esports is Having a Cultural Breakout Thanks to Overwatch – But It Has a Long Way to Go
Oscar Garza and Zach Oscar each had a similar aha moment. Both ad executives are immersed in the burgeoning esports field—a sector that has been seeking some sort of a... Read More
Podcast: Brian Solis On Embracing Influence 2.0, Better Branding And Rescaling Your Digital Life
Digital Anthropologist Brian Solis visits the Bloom in Tech podcast to talk about “Influence 2.0,” what it means for brands and advertising, and his new book, “Life Scale,” and how we need to rewire our approach to all our digital distractions. ... Read More
Week In Review: Hulu Is Now 100% Disney, WarnerFlix Will Not Be Ad-Free
1. Hulu Is Now 100% Disney In a move that’s been rumored for a while now, Disney announced that it was buying Comcast’s share of Hulu, which will give it... Read More
At Pay TV Show, Wait And See Is The Order Of The Day
If there was one moment that summed up the mood at this year’s excellent Pay TV Show, it was when moderator Kevin Gray asked analyst Colin Dixon for his thoughts... Read More
Upfronts 2019: WarnerMedia Sets Sail for Success with Sports, Xandr, Streaming
WarnerMedia’s 2019 Upfront presentation on Wednesday was a big one for the company as it plots a course for the future under a new name and with a new parent at the top. Despite the move away from the TimeWarner monicker as a result of the AT&T purchase, there’s still plenty familiar with WarnerMedia — though plenty is set to change as well.... Read More
Prep for The CW Upfront With These Advertiser and Viewer Insights
The 2019 TV Upfronts are drawing to a close with The CW taking the stage Thursday, May 16. We worked with TV ad measurement and attribution company iSpot, and Inscape,... Read More
Uber TV Ads Have All But Disappeared Amid IPO
According to data from iSpot.tv, Uber has spent $0 on television since January 1 and a little over $11 million on Uber Eats, all around the NCAA Tournament.... Read More
One Year On, Sports Networks Laying Bets On On-Screen Gambling Future
One year after the U.S. Supreme Court allowed states to legalize gambling, media companies Fox, Sinclair and ESPN are all betting that gambling will help their programming. ... Read More
Prep for the CBS Upfront With These Advertiser and Viewer Insights
Upfront presentations continue this week in New York City, and on Wednesday CBS will take the stage to woo advertisers with its upcoming lineup. We worked with TV ad measurement... Read More
VidCon Names Speakers In Tenth Year Of Gathering Of The Influencer Tribes
Top execs from social-media powers YouTube, Instagram, LinkedIn, Twitch, Snap and TikTok will be among those speaking at this year’s VidCon, the sprawling influencer gathering that also will feature such... Read More
Week In Review: Sinclair Thinks Fox’s RSNs Are The Bomb, Pluto’s Getting More Firepower From Viacom
1. Sinclair Thinks Fox’s RSNs Are The Bomb The last open question on the Fox/Disney deal was answered this week when Sinclair, the nation’s largest operator of independent broadcast stations,... Read More
Sinclair, FloSports Present Two Possible Futures for (Most) Sports Content
The past week has seen two pretty important happenings in the world of sports content, with Sinclair’s RSN buy and FloSports’ CAA deal.... Read More
The Power of TV: How GOT Just Accidentally Ignited A Multi-Million Dollar Starbucks Branded Campaign
Even if you don’t watch Game of Thrones, chances are you heard about the recent mishap that resulted in a modern day coffee cup airing during the latest episode. According... Read More