TV[R]EV - Page 2 of 85 - The Television [R]evolution is Now

The one where we discuss the ramifications of the Roku-Peacock peace treaty and speculate as to who might buy Quibi and why.

Screen Convergence

MLB’s New ‘Film Room’ Further Democratizes Sports Video

MLB’s new “Film Room” product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.

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AdLedger Explains CryptoRTB [VIDEO]

Fraud’s growing presence in TV environments calls for new solutions. AdLedger’s Christina Cacciapuoti explains more about the CryptoRTB protocol.

Advertising Analytics Alan Wolk Screen Convergence

Week In Review: AT&T Rumored To Be Looking To Unload Xandr and DirecTV, Nielsen Says Netflix’s Library Content Is Where It’s At

The one where we look at how and why AT&T’s TV project seems to be imploding and what Nielsen’s Netflix ratings say about the state of streaming.

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MTV Video Music Awards has massive response; BTS, Toyota lead reactions

— Allison Butler

With the highly anticipated MTV Video Music Awards set for this past Sunday, viewers were excited to find out how the show would go on in the middle of a

Revisionists

Why CTV Targeting Strategies Need Mobile Data: Q&A with Sabio

In recent months, the cord-cutting movement has been accelerated with the total number of U.S. households surpassing 20%. Instead, viewers are opting for free ad-supported TV services (FASTS), which presents

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Q&A: Frost Prioleau, CEO Of Simpli.Fi Demand-Side Ad Platform

TV[R]EV Original — David Bloom

Connected TV advertising has taken off during the pandemic, says Frost Prioleau, CEO of the long-time digital advertising platform Simpli.Fi. TVRev talked trends, who’s winning, and what the future holds for CTV advertising.

Advertising Video

VIZIO Shares What the Future of MVPDs Look Like [VIDEO]

What does the future hold for MVPDs? VIZIO’s Adam Bergman discusses what’s ahead for the industry, and VIZIO in particular.

Can Satellite TV Survive in Streaming-Centric World?

AT&T’s interest in selling DirecTV brings up the question of whether or not satellite TV even works going forward vs. streaming alternatives.

Advertising Analytics

Advertising Insights for the 2020 Republican National Convention

— Eleanor Semeraro

It was a busy two weeks in politics with the national conventions, and the 2020 presidential election is only going to heat up from here. We took a quick look

Alan Wolk Screen Convergence

Week In Review: Google’s Sabrina Play, More People Stream First

The one where we speculate about Google’s new Sabrina streaming device and the significance of more viewers turning to streaming before linear.

Advertising Video

How is VIZIO Building Custom Experiences on its SmartCast Platform? [VIDEO]

Customization is increasingly crucial, and VIZIO’s SmartCast is building an experience around that concept. More from Katherine Pond:

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How is the TV Industry Transacting on iSpot as a Currency? [VIDEO]

iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.

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Amid Sale Talk, Crunchyroll Shows How Niche Services Can Take Care Of Best Fans

TV[R]EV Original — David Bloom

Anime streaming service Crunchyroll may be on the sale block, but its latest strategy shows exactly how niche streamers should take care of their best fans.

Advertising Analytics Screen Convergence

Democratic National Convention: 24% of TVs Tuned Into 2020 DNC

Despite the altered format, this year’s Democratic National Convention still wound up on a LOT of televisions (and some other screens as well).

Advertising Video

Scott Cunningham on the Future for Local Advertising Across OTT and CTV [VIDEO]

Current growth around OTT and CTV advertising — and especially local OTT and CTV advertising — has the industry looking ahead at a pretty bright future. Scott Cunningham, owner of Cunningham Tech Consulting, weighs in on some of the details of that future.

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Apple, Disney Take Baby Steps Toward The Great Re-Bundling

TV[R]EV Original — David Bloom

Apple announced a bundle with Showtime and CBS All Access, and Verizon will add Hulu and ESPN+ to its free Disney+ offering. Let the Great Re-Bundling commence! Well, at least a little bit.

Advertising

Why Connected TV Needs Pod Bidding: Q&A with Beachfront

TV[R]EV Original — Manouk Akopyan

Beachfront’s Frank Sinton explains how the company plans on creating a stateful podding model across the industry, and an efficient infrastructure by way of CTV innovation.

Alan Wolk Screen Convergence

Week In Review: Shake-Ups At HBO Max, Locast Expands Again