Week In Review: AT&T Boils The Frog, T-Mobile Goes Quibi
1. AT&T Boils The Frog, You know how we keep telling you that the vMVPDs aren’t really all that different from the MVPDs, that the “mesomorph bundles” of 80-100 channels Read More
TV Likely at Center of Marvel and Star Wars’ Upcoming Omnichannel Blitz
Kevin Feige taking over as Marvel’s Chief Creative Officer shows an omnichannel marketing approach that buoys that brands (and maybe Star Wars) through TV. Read More
Why Everyone In TV Still Sweats Seinfriends
Netflix lost Friends, and came back with Seinfeld. With peak TV, and so much to watch, some wonder why anyone would pay $500 million for the rights to old shows? Read More
Apple’s TV+ Giveaway Will Be Huge, Skew What Counts As SVOD Success
Apple is giving away a year of free TV+ service for anyone who buys its hardware. That could bring 100 million or more users onto the service, even with conservative math. How do we value those customers versus all the competition? Read More
Democratic Debates, Part 3: Advertisers & Video Stats
Which advertisers showed up for the third Democratic Candidate Debates, and how did the candidates perform on social video? Read More
Four Themes Spotted at NewFronts West
NewFronts West turned up the volume on the future of entertainment, calling on attendees to “take a stand” … and make a “commitment to making it happen,” (an idea brought Read More
Week In Review: Apple TV+ Will Be Just $4.99, Roku Goes To Europe
1. Apple TV+ Will Be Just $4.99 So despite numerous rumors to the contrary, Apple will launch its Apple TV+ service for just $4.99/month. The new service will have eight—count Read More
One Way Social Video Can Grab a Piece of TV Budgets? Similar Metrics
Video measurement company Tubular Labs recently revealed new details around a suite of metrics aimed to address social video’s lack of uniform standards, and value those audiences at parity with traditional media channels. Read More
Apple’s TV+, Arcade Bargains Build Price Pressures For Everyone Else
Apple is offering its SVOD and game-streaming services at bargain prices that will pinch the business models of competitors. And any losses Apple absorbs won’t affect its bottom line like some of those others. Read More
WTF Wall Street?
Why can’t Wall Street figure Roku out? So Apple announces that their TV product, the long-awaited Apple TV+ is going to launch soon at just $4.99/month, with a free year-long Read More
Can FASTs Avoid Fraud?
Netflix paved the way for the OTT explosion, but subscription fatigue is starting to set in with consumers. And this is presenting a huge opportunity for ad-supported services like Hulu Read More
The 360 Deal Comes To Video, And It’s About Time
Want to make money in the increasingly complicated and contested online-video business? Join the club. But increasingly, the way for a video service to survive and thrive involves doing more Read More
Week In Review: AT&T and the HBO Max Pricing Dilemma, Roku and Amazon FTW
1. AT&T and the HBO Max Pricing Dilemma So this week’s rumor about AT&T chief John Stankey’s pricing plans for HBO Max have the new service launching at a paltry Read More
Network Spotlight: Advertising and Viewership Trends for ABC
Labor Day has officially come and gone, so it’s time to start looking forward to fall TV. To help usher in the new season, we’re shining a spotlight on the Read More
Week In Review: The Network Fall Schedules Are Out This Week, Tubi Goes To Oz
1. The Network Fall Schedules Are Out This Week TV’s fall schedules were released this week, and as this article from Deadline reveals, there are a few things worth taking Read More
TV Ad Attention Trends: Burger King and Taco Bell
When it comes to measuring the success of TV ads, actual viewer attention is key. iSpot.tv, the always-on TV ad measurement and attribution company, has attention analytics that measure both Read More
These Guys Had A Better Weekend Than Rory McElroy
As investors and brands jump into esports, prize winnings are jumping up. OG, which won Dota 2’s world championship, took home $15.6 million, more than even golfer Rory McElroy’s very big weekend. Read More
Carriers Are Choking Video Speeds, But We Don’t Even Use The Pipe We Pay For
New studies suggest that wireless carriers routinely throttle our video services, but we’re not using all our bandwidth anyway. All the new video services, and the companies talking us into buying faster connections, need to figure out a better pitch if they want our money. Read More
Week In Review: Why CBS/Viacom Merger Makes Sense, Why Apple’s $9.99 Price Tag Does Not
The one where we look at why the Viacom/CBS merger is such a smart move and continue to wonder why Apple can’t seem to get TV right. Read More
MyPillow Can Avoid Advertising on ‘Tucker Carlson Tonight’ with Some of These Alternatives
MyPillow has alternates to the likes of Tucker Carlson and Fox News when it comes to TV advertising. We explain a few with data from iSpot and Inscape. Read More
What if Disney Just Buys Sony for the Hardware… and Spider-Man?
If Marvel winds up losing Spider-Man completely to Sony, could they just buy the whole company to get him back, with a hardware play to boot? Read More