NBA Leaning Into Fans, Digital Video With Restart in Orlando
The NBA’s kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns. Read More
The REVisionists: At Comcast’s Effectv, Local TV Isn’t Just Linear. It’s OTT And VOD Too
“Whether advertisers are purchasing linear broadcast, set-top-box VOD or OTT inventory to reach audiences, brands are having to adapt and adjust their messaging in close to real time.” Read More
Network Deep Dive: Showtime
This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around Showtime so far this year. Read More
OTT Rising: How Data From 50 Million Smart TVs Is Fueling Samsung’s Growing Addressable Ad Business
Our latest Revisionist interview features Samsung Ads VP Tom Fochetta discussing how clients rely on them to “find the unfindables.” Read More
Week In Review: Google Gears Up For Streaming Wars, Amazon Integrates vMVPDs
The one where we look at how Google is once again going over the wall and into the fray against Amazon and Roku and then look at Amazon’s linear play. Read More
Conference-Only College Football Season Could Have Numerous TV Effects
As college football conferences start trimming schedules for fall, it has major effects for both the schools and television partners alike. Read More
Beachfront Explains Why People are Interested in Local Advertisers [VIDEO]
As part of TV[R]EV’s “On Local” video series, we’re talking to key industry stakeholders about pressing questions for local ads. This one is with Beachfront CEO Chris Maccaro. Read More
Canvs: Unsolved Mysteries: An Oldie But Goodie Making Waves to a New Generation
Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences. Each week, Read More
MadHive Explains How Local TV is Being Measured [VIDEO]
TV[R]EV speaks with MadHive CEO Adam Helfgott around local television measurement and what’s ahead as local increases in importance. Read More
Get Our New Special Report, ‘Local OTT: What You Need to Know’ Today
TV[R]EV’s newest special report looks at how broadcasters and MVPDs are using OTT to reach local audiences, so crucial during the pandemic. Read More
TV by the Numbers: June 29 through July 5
A weekly snapshot of the most-watched shows and networks using glass-level data from Inscape, plus advertising highlights via iSpot.tv. Read More
Week In Review: YouTubeTV Raises Prices And Everyone Remembers vMVPDs Are Still Cable TV, Verizon Makes The First Move In The MVPD New Bundling Wars
The one where we yet again explain why vMVPDs are not cord-cutting and look at Verizon’s free Hulu for a year deal for new broadband subs. Read More
Will Fox News Be A Victim Of The Shift To OTT?
Given Fox News’s reliance on traditional pay TV viewers, the expected swing to OTT may leave them without much of an audience. Read More
Canvs: Will the Release of Hamilton on Disney+ Become the Blockbuster it Expects?
Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences. The highly Read More
Food TV Spotlight: ‘Guys Grocery Games’ Wins for Time Spent Watching Last Week
According to Inscape, the food/cooking show that viewers spent the most time watching last week was Food Network’s “Guy’s Grocery Games.” Read More
Canvs: NASCAR’s The Young & The Bold
Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences. Each week, Read More
Subscription Video Services Hitting The Churn Zone At Crucial Time
Subscription-video churn rates jumped in the first quarter as locked-down consumers tried new services and cancelled others, a Parks Associates study found. For newcomer services, it’ll be a big challenge to attract and retain customers. Read More
Binge Report: ‘Las Vegas’ Is the Weekend’s Most Binged Time-Shifted Show
According to Inscape.tv, during the weekend of June 26-28, the most binge-watched time-shifted shows were “Las Vegas,” “Law & Order: Special Victims Unit,” “NCIS: Los Angeles,” “The Office” and “Chicago P.D.,” in that order. Read More
Week In Review: HBO Plays Hardball, Amazon Goes Linear
The one where we look at AT&T’s continued efforts to shoot itself in the foot with regards to Roku and Amazon and examine Amazon’s linear TV plans. Read More
Boycotting Facebook? Time To Take Another Look At TV
Brands that are joining in the Facebook boycott next month would do well to take a second look at television which is more targetable than ever while remaining brand safe. Read More
‘Yellowstone’ Season 3 Premiere: Viewership, Advertising & Social Video Insights
General advertising, viewership and social video trends around the season three premiere of Paramount Network’s “Yellowstone,” featuring insights from Inscape, iSpot and Tubular Labs. Read More