Influencer Spotlight: Binging With Babish
Using insights from CreatorIQ, we examined food influencer Andrew Rea, creator of “Binging With Babish,” a unique show that blends cooking with TV and film. Read More
Week In Review: HBO Max Finally Gets A Deal With Amazon, Bets Big On Wonder Woman 1984
The one where we look at why HBO’s troubles don’t end with the new Amazon deal and the pros and cons of their decision to not charge extra for theatrical releases like Wonder Woman 1984. Read More
Controversial Start to Season 16 of ‘The Bachelorette’ Leads to Spike in Engagement
Three episodes into the current season of The Bachelorette, Clare Crawley (the Bachelorette) stirred up the show’s fanbase when she snuck off with Dale during a group date, didn’t award Read More
Viewership & Ad Insights for ABC’s Wednesday Night Comedies
ABC comedies are back, and we used insights from iSpot and VIZIO’s Inscape to examine viewership and advertising trends for the Wednesday night shows. Read More
Gamut Explains How Unified Measurement Works [VIDEO]
Gamut Co-Chief Operating Officer Soo Jin Oh explains how unified measurement works, after the company’s recent partnership announcement with iSpot. Read More
How Fraudsters Are Taking A Piece Of The Presidential Ad Pie
Some estimates show that fraud cost digital advertisers more than $23 billion last year, and now that headache is coming to CTV. Advertisers are flocking to streaming TV, leveraging the Read More
These Are the Brands Who Aren’t Shying Away From Politics
Which brands and industries capitalized on the live viewership of the nationally-televised presidential debates and town halls? We turned to iSpot, the always-on TV ad measurement and attribution company, to find out. Read More
Week In Review: Quibi Calls It Quits, Netflix Takes A Hit
The one where we look at the many reasons for Quibi’s demise and why investors should not panic about Netflix and other streaming services. Read More
The 2020 World Series: Game 1 Fan Reaction vs. Game 2
Earlier this week, the 2020 World Series kicked off between the Los Angeles Dodgers and the Tampa Bay Rays. Following a shortened season, MLB fans have enjoyed a modified playoff Read More
‘The Voice’ Returns: Quick Viewership & Ad Insights
NBC’s “The Voice” kicked off its 19th season with blind auditions on Oct. 19 and 20. We dug into some of the viewership and advertising highlights supplied by VIZIO’s Inscape and iSpot.tv. Read More
AOC Twitch Stream Shows Path Forward for Politics & Video Engagement
After drawing an impressive 435K viewers to just play “Among Us” and talk about voting, AOC identifies a path toward future voter engagement Read More
Tubular Audience Ratings Making TV-Like Metrics a Reality for Social Video
The new Tubular Audience Ratings provide unique viewer and minutes watched data that make it easier to evaluate social video like TV. Read More
The REVisionists: With The Largest Library Of Any Streaming Service, Tubi Has Carved Out Their Own Niche
“Our point of difference is actually pretty straightforward,” says Farhad Massoudi, Tubi’s CEO. “We have the largest continent library—over 20,000 titles and just to be clear, even if a series Read More
Paket CEO Raffi Bagdasarian On Why It’s So Tough To Find Something To Stream [VIDEO]
As part of our Special Report on the FASTs (free ad-supported streaming TV services), we sat down (via Zoom) with Raffi Bagdasarian, Founder and CEO of Paket Media to discuss Read More
TV Town Halls: What the Data Says About Trump vs. Biden’s Debate Replacements
There was a lot of noise about how Biden won the ratings race, but beyond that there were a few trends worth noting. Here, we explore some specific insights using data from Inscape and iSpot. Read More
Week In Review: Disney Doubles Down On Streaming, Stats Show Streaming Still Strong
The one where we look at why streaming is the movie industry’s worst nightmare and why streaming numbers have held steady since March. Read More
Canvs Report: The 2020 Billboard Music Awards
Following a 5 month delay due to the pandemic, the 2020 Billboard Music Awards kicked off earlier this week to massive success. The awards were dominated by superstar performances from Read More
‘The Bachelorette’ Is Back: Quick Viewership & Ad Insights
ABC’s “The Bachelorette” is back for its 16th season, and we used data from Inscape, iSpot and CreatorIQ to share viewership and advertising insights around the premiere. Read More
The REVisionists: For Peerlogix, OTT Viewership Data Is The Key To Developing a Content Acquisition Strategy
Peerlogix CEO William Gorfein explained his company’s “Moneyball” approach to video content acquisition. “We’ve spent the last five years collecting streaming viewership data from close to 200 million households worldwide Read More
PeerLogix’s Will Gorfein Explains ‘Moneyball’ Strategy Of Content Acquisition [VIDEO]
As part of our new Special Report on the FASTs, PeerLogix Founder and CEO Will Gorfein discusses their “Moneyball Strategy” for content acquisition. Read More
TV Needs To Bring Back Longer Seasons (Even On Streaming)
Longer seasons on streaming will provide the next generation of comfort food TV while creating stability for those who work on the creative end of the business. Read More