Week In Review: Disney Plus Rolls Out In Europe, Showtime and Sling Offering Up Free Trials
1. Disney Plus Rolls Out In Europe Disney began its international expansion at what may be an opportune time for them, judging by the 5 million downloads the app got Read More
TV Streaming on the Rise Along with Connected TV Ad Requests During Quarantine
With more U.S. audiences stuck in front of televisions, streaming has increased — as have ad requests, according to Beachfront. Read More
LTN Global Discusses How Addressable TV Avoids Privacy Issues [VIDEO]
LTN Global CTO + Head of Strategy Alan Young recently noted how addressable can avoid privacy issues, prioritizing targeting that puts the individual first. Read More
Quibi Nabs $750 Million More, Names News Programs Ahead of Launch
Mobile video startup Quibi is having a good week, one month before its launch: it said it has raised another $750 million, and detailed news shows made for it by BBC, NBC and Telemundo. Read More
Streaming Services Keep Expanding; is the NFL Looking at a Digital Future?
Streaming services keep booming, and that growth is eventually going to grab some major sports rights — perhaps even the NFL’s. Read More
The Content Cluster Blueprint for OTT Success
We’ve already talked at length about the massive effect America’s growing Hispanic population is having on the entertainment landscape. Reaching these viewers isn’t just a moral imperative; it’s a financial Read More
AT&T TV Service Feels Like Cable’s Bad Old, Good Old Days
AT&T TV launched nationwide today, a successor to the collapsing DirecTV. But for all its modern features, it feels like a throwback to cable TV’s bad old days. Read More
Diversified Revenue: A Digital Media Analysis
When I was young, my Dad took me to Mac’s Smoke Shop in Palo Alto — a musty old store filled with tobacco, magazines and junk food — and let Read More
Week In Review: More MVPDs Jump On The vMVPD Bandwagon, Discovery-Flix Is Coming Soon
1. More MVPDs Jump On The vMVPD Bandwagon Frontier, the Connecticut-based MVPD that recently added a bunch of orphaned FIOS subs and WOW!, the Denver based cable company with an Read More
Adswerve’s Peter Crofut Sees Privacy Legislation as an Opportunity [VIDEO]
This AdTech Explained video is brought to you by MadHive . Trying to tell the future of ad tech is sort of like trying to put together a 10,000-piece jigsaw Read More
Comcast Pulls A FAST One
Comcast is buying Xumo, the second of the FASTS (Free Ad-Supported Streaming Television Service) to get snapped up (Pluto, which was purchased by Viacom last year was the first, and Read More
Tubular Adds Context to Content Measurement Through Categories [VIDEO]
It doesn’t seem to matter if you’re covering TV series, movies, or digital video. Everywhere, you hear people talking about whether a piece of content is “a hit.” They talk Read More
Week in Review: vMVPDs Hit 10 Million Mark, More Details On VCBS-Flix
1. vMVPDs Hit 10 Million Mark As per MoffettNathanson, vMVPDs, the digital pay TV services originally known as “skinny bundles” now have around 10 million viewers. That’s a remarkable growth Read More
Inscape’s Zeev Neumeier Welcomes TV to the Age of the Impression [VIDEO]
This Measure Up video is brought to you by iSpot.tv, the complete real-time TV ad measurement and attribution company trusted by America’s leading brands and networks. Learn how iSpot is Read More
Sports Leagues Trying to Cash in on (Maybe) Last Big TV Rights Rush
With many TV deals expiring and audience habits shifting, U.S. sports leagues may be trying to capitalize one final time. Read More
Nielsen’s Kelly Abcarian Wants to Marry the Panel and the Impression [VIDEO]
This Addressable video brought to you by Project OAR, the consortium of media companies aligned to bring standards for addressable advertising in linear TV. Learn more about the consortium here. Read More
HQ Trivia: Doomed From the Start, Or a Lesson for Others?
Welp, HQ Trivia is dead. You remember HQ Trivia, right? Had a dashing, meme-able host (until it didn’t)? A whole bunch of Millennials and Gen Z-ers were very into it, Read More
Week In Review: Alphabet Looking To Make YouTube Into A Bundler, Roku Scores Again.
1. Alphabet Looking To Make YouTube Into A Bundler Jessica Toonkel and Alex Heath are reporting that YouTube has been making overtures to subscription services, in an attempt to make Read MoreFrom Beet.TV: Addressable Was The Word At Beet Retreat
TV[R]EV Co-Founder and Lead Analyst Alan Wolk was at the Beet Retreat in San Juan, Puerto Rico last week (rough gig, we know) and Beet.TV founder Andy Plesser was kind Read More
Privacy Regulations Will Expose Fraudulent Data, Says MadHive’s Adam Helfgott [VIDEO]
This On Privacy video brought to you by Inscape, the TV data company that brings glass-level insights from 14 million opt-in VIZIO TVs. Learn more about how ACR data is Read More
Major League Baseball Considering New Made-for-TV Postseason Aspects
Major League Baseball’s potential new postseason is the most radical playoff proposal in U.S. pro sports, and it’s largely for TV. Read More