How Petco Is Using Data-Driven Marketing Tactics To Meet The Expanding Needs Of America’s Pet Parents
At the Brand Innovators Media Buying Summit, we spoke with Petco’s Jay Altschuler about the innovative ways Petco is using data. Read More
With NFL Deal, 175 Million Customers, Amazon Prime Video Moves Into Netflix’s Neighborhood
Long one of the least-talked-about streaming services, Amazon Prime Video has had lots to brag about lately, with an extended NFL deal, Oscar wins, and 175 million customers Read More
Netflix and Sony Deal is Everything Both Parties Need Most
Netflix’s deal with Sony is $1 billion well spent, and provides a lot of benefits for both companies involved. Read More
The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem
A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem. Read More
Week In Review: Amazon Adds New Remote Buttons, Comcast Adds Disney+ and ESPN+ to X1
The one where we look at how the streaming wars has resulted in a hierarchy of Haves and Have Nots and how that’s playing out in everything from who gets remote buttons to who gets to be on cable TV interfaces Read More
Who’s Still Advertising with Tucker Carlson at the End of Q1 2021?
At the end of the first quarter, some advertisers still appear to be sticking with Tucker Carlson. Who might those brands be? And who has departed since January? Read More
That Didn’t Take Long: T-Mobile Ghosts Its Skinny Bundles
T-Mobile killed off its T-Vision skinny bundles just five months after launching them. What took so long? Read More
Does the NFL Think it Can Even Bowl Over Valentine’s Day?
Fans won’t “love” the NFL for pitting its biggest day against Valentine’s Day plans. And networks and restaurants probably won’t either. Read More
ViacomCBS Rollercoaster Highlights Challenges Facing Smaller Streamers
ViacomCBS and Discovery shares went on a Rollercoaster of Doom over the past few days, possibly a harbinger of more challenges to come for smaller streamers trying to keep up with some of the world’s biggest companies. Read More
The Slow (But Steady) March Toward Inclusivity For Women In Esports
In honor of Women’s History Month, Subnation Media is hosting the Esports Roundtable: Fair Game Wednesday, March 31, 2021 11:00 am PST. RSVP here. Gaming and esports have seen tremendous Read More
Week In Review: Warner Backs Down On Same Day Movie Releases, Roku Launches A Branded Content Studio
The one where we look at why Warner’s movie backtrack might spell trouble for HBO Max and why Roku’s content studio is likely the first of many similar studios. Read More
Disney’s Full Return to Movie Theaters Will Meet New, Lasting Challenges
When Black Widow comes to theaters and streaming in July, it’ll meet an entirely new environment that challenges Disney’s “event” emphasis for theatrical releases. Read More
True Crime and Police Procedurals Are TV’s Ad Impression Powerhouses
A look into the billions of TV ad impressions that crime-related shows have delivered so far this year, using insights from iSpot.tv. Read More
How Disney+ Pushed Ads Promoting ‘The Falcon and the Winter Soldier’
In the lead-up to its newest Marvel show, here’s how Disney+ built hype with TV and social video ads. Read More
Only Turn On The Game For The 4th Quarter? You’re Not Alone
When half of all major league sports fans under 35 would rather watch clips than the full game, it’s time for the leagues to ask why that is. We have our suspicions. Read More
Week In Review: Amazon Gets The NFL, Amazon Gets News
The One That’s All About Amazon: their NFL deal and the advertising possibilities that opens up and their News app that now has 88 more local stations. Read More
NFL’s New TV Rights Deal is Exception, Not Rule for Upcoming Sports Negotiations
The NFL cashed in on network’s desire to secure linear TV’s future… and set up the peaceful transition to streaming. Read More
‘15,000 Merits’ And The Evolution Of A Two-Tier System For TV
From advertising to programming, television increasingly feels like it consists of two separate universes. Read More
What’s the Point of Awards Season When What’s ‘New’ Doesn’t Matter Anymore?
Award season is highlighting the fact that everyone’s just watching what they want at this point, whether that’s live or on-demand. Read More
Netflix Still King, But Losing Mindshare Fast In Original Shows
Original shows on Netflix remain the most in demand with audiences in major markets, a new study found, but competitors led by Disney+’s ‘The Mandalorian’ are starting to reshape the fan landscape. Read More
Netflix Crime Documentaries Help Drive Bingeing
Beyond how each crime series performed and related on an emotional level with viewers, I also found great insights into the ways that crime series and viewers related and what brands they chose while bingeing. Read More