MyPillow Can Avoid Advertising on ‘Tucker Carlson Tonight’ with Some of These Alternatives
MyPillow has alternates to the likes of Tucker Carlson and Fox News when it comes to TV advertising. We explain a few with data from iSpot and Inscape.... Read More
What if Disney Just Buys Sony for the Hardware… and Spider-Man?
If Marvel winds up losing Spider-Man completely to Sony, could they just buy the whole company to get him back, with a hardware play to boot?... Read More
Week In Review: Cable Sub Losses Mount But Their Bottom Lines Don’t Care, “Let’s Make Our Own Roku!” Is Probably A Dumb Idea.
1.Cable Sub Losses Mount But Their Bottom Lines Don’t Care Cable losses are mounting. Again. AT&T lost 946K subscribers, Comcast lost 224K, Charter lost 141K. But you know what none... Read More
Network Loyalty Plays Into Game Show Viewer Crossover
For many, the words “game show” evoke an image of Alex Trebek on Jeopardy or Vanna White on Wheel of Fortune. But these days, networks are upping their game with... Read More
How Tubi Hopes To Thrive After Netflix Stumble, Looming SVOD Wars
The battle for consumer hearts and wallets in the subscription-video industry got off to a premature start this month, led by HBO’s flood of Emmy nominations and a Netflix face... Read More
Why is Content Labeling Taking So Long? EIDR’s Will Kreth Explains.
In my decade as a data consultant, I’ve become a big proponent of content labeling to help facilitate the linking of content across platforms and devices. First spearheaded by Jane...
Read More
Dragging TV Into A RuPaul Future With World Of Wonder’s Co-Founders
World of Wonder founders Randy Barbato and Fenton Bailey have ridden hit show RuPaul’s Drag Race into a diversified TV production company with live events, retail operations, an SVOD channel, major social-media presence and more. ... Read More
Amazon Lets Prime, Echo Take Center Stage for TV Advertising
Amazon’s TV ad spend showed a slight uptick in the weeks leading up to this year’s Prime Day — but through Prime and Echo, not general Amazon advertising.... Read More
Week In Review: Wall Street Wallops Netflix, Sinclair STIRR Is A Hit
1. Wall Street Wallops Netflix Netflix had a bad quarter and Wall Street freaked out, sending the stock down by around 10% (or $16B worth of value) following an announcement... Read More
Advertisers Need to Pull Their Money From Fox News Now
Advertisers can do something about this. If you haven’t noticed, it’s getting ugly out there. President Donald Trump has been tweeting racists threats at American-born Congresswomen. And now he’s amping... Read More
Stop Trying To Make “Netflix Killer” Happen. It’s Not Going To Happen
Netflix had a bad quarter, or more accurately, a less good quarter than they’d anticipated, and already the knives are out. TV is one of those topics that everyone has... Read More
Waiting For Addressable: Why It’s Taking So Long For The Industry To Get Its Act Together
Two or three years ago, when I’d talk to network executives about addressable advertising, it was like talking to the Three Little Pigs about the Big Bad Wolf. They were... Read More
Mid-Year Viewership Report: ESPN, HGTV, USA, TBS and TNT
With the first half of 2019 officially over, we partnered with Inscape, the TV data company with glass-level insights from a panel of more than 11 million smart TVs, to... Read More
Twitch Still Live-Streaming Champ Despite Growing Competition: Study
Despite YouTube’s 2 billion users and 500 hours of (recorded) video uploaded per minute, Twitch remains the heavyweight champ of livestreaming in the gaming and esports world, according to a... Read More
Unique Content Key To Looming Video-Streaming Wars
As users switch from pay TV to online services, they’ll look for unique programming to decide where they subscribe, a new study suggests. And they don’t plan to subscribe to many services either. The streaming wars could get very rough very soon. ... Read More
Flixcopalypse Now! (And What You Should Be Looking For)
Netflix is losing two hit sitcoms from the 90s and 00s and you’d think the world as we know it was about to end. Well, the TV world anyway. For... Read More
Summer Blockbusters: Ad Spend and Attention Trends
We’re deep into summer movie season, so we partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to see which studios are putting major marketing muscle behind their... Read More
Why Facebook Should Have Bought Friends
Amidst the recent streaming war drama that seems to have culminated in the fight over who gets streaming access to Ross, Chandler and Joey, I had a thought: If anyone... Read More
MadHive Goes Local: Q&A with CEO Adam Helfgott
I recently sat down with MadHive Founder and CEO Adam Helfgott to discuss his firm’s recent deals with Inscape and TEGNA, why OTT is so important to the future of... Read More
Week In Review: FAST Times At TV High: Tubi Tops 20 Million Viewers, FuboTV Launches Sports FAST
1. Tubi Tops 20 Million Viewers Tubi, the FAST (Free Ad Supported Steaming TV Service) that Viacom didn’t buy, now has over 20 million monthly active viewers. Now that number... Read More
Week In Review: Cable Goes Addressable, Locast Goes To California
1. Cable Goes Addressable Open AP, recently rebranded as Open AP 2.0, appears to be rapidly making its way back from its previous Left For Dead After The Departure Of... Read More
The Last Great American TV Manufacturer: Q&A With VIZIO’s William Wang
Last week, I sat down with William Wang, the Founder and CEO of VIZIO, one of the world’s largest manufacturers of television sets. Our conversation was wide ranging, everything from... Read More