Viewership and Ad Insights for ‘Superman & Lois,’ Plus More From The CW’s Arrowverse
A deep dive into the Arrowverse’s latest show, “Superman & Lois,” using insights from VIZIO’s Inscape and iSpot.tv. Read More
Who Needs the Other More: ESPN or the NFL?
Disney would prefer to avoid paying double the current rate on its next NFL deal. So who has the leverage here? Read More
Week In Review: Magnite Buys SpotX, Pluto To Help Promote CBS Shows
The one where we look at consolidation in the streaming TV ad space and the wisdom using FASTs to promote content on Flixes. Read More
Why the Hell Do Brands Buy Super Bowl Ads? And Why the Hell Don’t They?
A critical look at the case for and against advertising during the Super Bowl. Read More
Content Still Connects People — But Increasingly, That Content Isn’t on TV
To-date, disruption of the entertainment industry has revolved around platforms, as streaming replaces ad-supported live viewing among many viewers. But what if there’s an even bigger disruption underway – Read More
Frito-Lay Brands Aim For Star-Powered Laughs With Super Bowl Ads
Funny ads are a Super Bowl staple: According to iSpot’s Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year’s Big Game. Read More
What TV Shows Does Amazon’s New CEO Watch?
Amazon is about to make Andy Jassy, the company’s just anointed successor to Jeff Bezos and an expert on cloud computing, one of the most powerful people in Hollywood. So does this guy even watch TV? Read More
Scattered Audiences Put Spotlight on Transparency as Video Publishers Uncover New Revenue Streams
New members to the Global Video Measurement Alliance highlight how social video’s about to scale up as a revenue opportunity. Read More
A Data Dose of NFL, Ahead of the Big Game
We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs. Read More
Week In Review: Is Anyone Paying For Flixes, vMVPDs Get Hot (For Now)
The one where we look at all the freebie offers the Flixes still have going and examine why vMVPDs are going to be hot for the next year or two. Read More
Audience and Advertiser Data for ‘Snowpiercer’ As It Pulls Out of the Station for Season Two
“Snowpiercer” just started its second season, and has already been renewed for a third. We took a look at some advertising and viewership trends, including what other shows these fans watching, using data from Inscape and iSpot. Read More
The Rise Of The Smart TV Ecosystem
A look at the unexpected rise of a massive advertising and content ecosystem centered around smart TV OEMs. Read More
NBC Sports Network’s Demise Wasn’t Due to Too Much Sports on TV
NBC’s move to sunset NBCSN wasn’t about sports — it was about keeping cable afloat as it pivots to streaming. Read More
Smart TVs Looking Even Smarter In Latest Pandemic Usage Study
Smart TVs saw the biggest growth in a great quarter for the online-video business, a new Conviva study found. Roku and YouTube also had big quarters, while South America and Africa viewership boomed. But ads got longer, despite consumer preferences. Read More
Week In Review: Netflix Passes 200M Users, Happy Times In FAST-Land
The one where we look at Netflix’s move away from debt financing and the continued growth of the FASTs Read More
How to Make 5G A ‘Gee Whiz’ For Consumers (Rather Than An ‘Aw, Jeez’)
Consumers awareness of 5G is high. Their understanding of why they should want it: not so much. Like most Americans, you’ve likely seen a plethora of ads about 5G phones Read More
Tubular Labs: TV Doubles Down On Social Video Heading Into 2021
Tubular Labs CRO Denis Crushell discusses how TV — streaming and linear — is utilizing social video to grow viewership in 2021. Read More
Tubi’s Pitch To Brands Shows Where FAST Services Should Go Next
Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences. Read More
Franchises are What Stops Churn for Streaming Services
Churn is going to become an increasing problem for streaming services… unless they’re able to harness the power of franchises, of course (no easy feat). Read More
Inside Disney+’s ‘WandaVision’ Premiere Ad Push
You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere. Read More
Week In Review: Univision Launches Prende, LG Revamps Its TV Interface
The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende Read More