The TV Industry’s Secret Fear
Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I... Read More
Amateur Sports Highlights The Latest Competition For Audiences And Ads
As big media companies vie for pricey rights to pro sports broadcasts and streams, a smaller but equally hard-fought contest is breaking out for viewers of low-cost online videos about... Read More
The Ad Champs of the Championship Games
Mama Meme Me This year’s Super Bowl advertisers seem a little slow to the punch compared to years past with only 17 pre-teasers designated through Sunday, down dramatically from years... Read More
WEEK IN REVIEW: Netflix Raises Prices, NBCU Launches An OTT App
1. Netflix Raises Prices Netflix raised prices again this week, taking its most popular package, the one that allows for two simultaneous streams (aka the family package) from $11/month to... Read More
Netflix Turns Up Heat In Online Video’s Shark Pool As Three More Services Jump In
As if the pool of big fish in on-demand video wasn’t already stuffed full, this past week saw three more sharks dive in, just to make it interesting, along with... Read More
Could An Amazon With Sports Be Pay TV’s Waterloo?
For a long time, we’ve been rolling our eyes at the whole cord cutting myth, at the gullibility of mainstream journalists who insist on repeating the canard about the “tidal... Read More
Are We So Sure That Roku, Amazon Fire And Other Sticks Are Long For This TV World?
Have you bought a new TV recently? My family had been seriously overdue for a larger, smarter set, so we recently took advantage of the post holiday sales and snatched... Read More
WEEK IN REVIEW: Amazon Launches Its Own FAST, Hulu, AT&T Get Attributable.
1. Amazon Launches Its Own FAST Happy 2019. While rumors of Amazon launching its own FAST (Free Ad-Supported Streaming TV Service) have been swirling about for a few months now,... Read More
Questions (and Opportunities) Around ESPN’s College Football Megacast
ESPN’s latest megacast opened up some questions — and great opportunities — for the network to explore for OTT advertising.... Read More
2018 Advertising Review: Top Brands By Spend, Impressions and More
Before we get too far into 2019, we thought we’d take a look back at the last year in television advertising — based on complete data (vs. the full-year projections... Read More
NBCU Building A ‘Bluprint’ For Its Post-Cable TV Future: Q&A With Dave Howe
Among a string of experiments and ventures at NBCUniversal, few are as intriguing as Bluprint, the revamped hobbyist education and e-commerce site formerly known as Craftsy that the media giant... Read More
CBS Has A Plan B, And Its Name Isn’t Nielsen
Remember how last week in our TVREV predictions, number 10 was “Networks insist on adding ACR data to Nielsen”? Well call us prescient yet again. While at CES, we wound... Read More
Netflix’s Merry Holiday Season Sets It Up To Survive Challenging 2019 Competition
There, he said it: “Netflix, Netflix, Netflix.” If that punchline to a joke by host Andy Samberg wasn’t quite the theme of Sunday night’s broadcast of the Golden Globe Awards,... Read More
The Year Ahead. Our Fearless Predictions For 2019, Part 2 of 2
Picking up where we left off with Part 1, here are our last six predictions for 2019. 7. As the content bubble explodes, a lot of great shows get lost... Read More
How Broadcasters and Publishers Can Thrive in the Age of AI
Artificial intelligence is fast becoming an essential ingredient for an array of solutions across all industries – which promises to transform every aspect of our lives. While intelligence similar to... Read More
Q&A With WHOSAY CEO Steve Ellis On Integrating Influencer Marketing For Success
Steve Ellis is founder and CEO of WHOSAY, which after nearly a decade is one of the oldest and largest influencer-marketing agencies in the business. And as of about a... Read More
The Age of Interruption is Over, But the TV Business Doesn’t Want to Address It
Over the holiday break, if you were able to pull yourself away from whatever binge show you’ve been engorging yourself on, there was an abundance of great sports to watch... Read More
The Year Ahead. Our Fearless Predictions For 2019, Part 1 of 2
It’s that time of year again, time for us to get out our crystal balls and predict the future. Before you laugh, remember that we were spot on last year... Read More
Immersive Entertainment’s December To Remember Reflects 2018’s Return To Optimism
If 2016 was a year of excess hype for virtual reality, and 2017 was mired in that rugged trough of disillusion, 2018 marked a return to optimism, growing consumer acceptance... Read More
Week In Review: T-Mobile vMVPD Service Might Launch in 2019, NBCU Might (Finally) Launch A DTC Service Too
1. T-Mobile vMVPD Service Might Launch in 2019 So it seems that T-Mobile is not going to launch its TV service in 2018. Which, given that there are just 10... Read More
WEEK IN REVIEW: AT&T and Hulu Launch “Pause” Ads, Amazon Starts Selling Chromecasts Again
1. AT&T and Hulu Launch “Pause” Ads Given the popularity of binge viewing, both Hulu and AT&T decided that rather than bury their heads in the sand and pretend it... Read More
The ‘Identity Crisis’ in Video Advertising
The ‘Identity Crisis’ in Video Advertising The video industry, in keeping with its tradition of storytelling, loves to summarize epochal industry dynamics into short catchphrases. First, when streaming video was... Read More