WEEK IN REVIEW: Amazon Launches Its Own FAST, Hulu, AT&T Get Attributable.
1. Amazon Launches Its Own FAST Happy 2019. While rumors of Amazon launching its own FAST (Free Ad-Supported Streaming TV Service) have been swirling about for a few months now,... Read More
Questions (and Opportunities) Around ESPN’s College Football Megacast
ESPN’s latest megacast opened up some questions — and great opportunities — for the network to explore for OTT advertising.... Read More
Warner Spares Netflix. But At What Cost?
Sometime in the spring of 2015, a secret memo went out to 12-year-old girls across America. “Log into your parents Netflix account and start watching Grey’s Anatomy,” it commanded. “All... Read More
TV Audience Segments, and Why One Size Doesn’t Fit All
Networks want to build audience segments to optimize tune-in campaigns, to reach the audience of a specific show or genre online, or to aid scheduling and show planning. These all... Read More
What if We’re All Waiting for TV Money That Isn’t Coming?
A few weeks ago, CNBC posted a smart, in depth look at why so many investors were pumping cash into digital publishers focused on subscriptions over advertising. Yet in... Read More
Week In Review: AT&T Reveals The Three Faces Of Warner, Pluto Discovers Europe
1. AT&T Reveals The Three Faces Of Warner While the industry awaits the “Attack of the Giant Flixes” one of the biggest questions has been what those “Flixes” will actually... Read More
Connecting The Next Generation Of TV Viewers To Publishers and Advertisers Wherever They Are
Nearly three-fourths of American households already have a television connected to the Internet. What’s less well connected? Some way to identify and tie those users to the video sources they... Read More
Facebook Should Just Buy Roku Already – or Move on from TV
Facebook wants TV’s ad money. The seemingly best way to get at those dollars is to actually have TV ad space to sell advertisers. Yet right now, Facebook is betwixt... Read More
Giving Tuesday And NewsMatch Are The Real Spirit Of The Season
Black Friday and its consumption-minded spinoffs Small Business Saturday and Cyber Monday make it easy to forget that the holidays are supposed to be about giving, especially to those less... Read More
Week In Review: Amazon Bids for Fox RSNs, Apple Might Be Thinking About A Lower Priced Dongle
1. Amazon Bids for Fox RSNs As part of their deal with Disney, Fox has just 90 days to get rid of their 22 RSNs (Regional Sports Networks, the ones... Read More
The Frenemy Report: Artificial Reality
While Facebook wages a war, tales of Instagram’s battles are bubbling up. WIRED details how influencers can use their powers for evil (smack-talking brands) while The Atlantic investigates the shady... Read More
Amazon’s Plan to Buy Fox’s Sports Networks Raises Lots of Big Questions
You figured one of the tech titans would get into live sports in a big way at some point. You just didn’t think it would be Amazon going big into... Read More
Week In Review: AT&T Goes Full Digital, Netflix Goes Full Mobile
1. AT&T Goes Full Digital AT&T finally admitted to doing what we’ve long assumed every MVPD is going to do: move all their pay-TV subscribers to digital. Why It Matters... Read More
For TV Advertisers, ESPN’s SportsCenter Is Home For Funny Ads
It’s one thing for a brand to make a TV media buy, and another thing entirely to ensure their ad strikes the right chord with the programming consumers are tuned... Read More
The Frenemy Report: The Short of It
Getting Shorter: The OG quick dopamine hit, Vine, is reported to debut V 2.0 (named Byte) in 2019 and Gen Z is stoked… in the meantime, they have the option of... Read More
Pikachu, Toy Story Make Big Splash With Social Video First
Two kid-friendly franchises dropped trailers online this Monday, and audiences happily watched millions of times on social media.... Read More
How Facebook is Tapping TV for “Portal”
On September 28, Facebook revealed a breach of personal data for some 50 million users, which also included data from whatever sites users authenticated in using Facebook. Just a few... Read More
Week In Review: Iger’s Plans For Disneyflix and Hulu, Roku’s Advertising Model Still Makes Sense
1. Iger’s Plans For Disneyflix and Hulu During Disney’s earnings call last week, Bob Iger let us know we could all just stop calling it “Disneyflix” as the official name... Read More
Streaming Services Must Bear Down To Win, Or At Least Stay In, This Race
There’s an old saw about two guys confronted by a bear. One starts running, and the other yells, “Where are you going? You can’t outrun a bear.” His erstwhile pal... Read More
Our New Special Report on Blockchain And Media. Yours For The Downloading.
I’m Alan Wolk and I know nothing about blockchain. Or I didn’t anyway, until I sat down with the TVREV team to start researching and writing the brand new Special... Read More
Vice’s Folly & Defy’s Demise Make You Wonder if Anyone in Media Has a Clue
You may have noticed that Vice Media, after a year of controversy, massive upheaval and leadership changes, has been on a bit a of a press tour. A big feature... Read More
Watch ‘Axios On HBO’ Sunday, Ponder The TV[R]evolution
Every morning, Washington D.C. and much of the world wakes up to Axios AM — founder Mike Allen’s top 10 stories of the day. Allen and Axios are key contributors... Read More