Bud Light Seltzer Bubbles to Top of Beer Industry Ad Spend
Bud Light Seltzer wasn’t advertised on TV at all until earlier this month, but it’s grown to quickly sit atop the beer category in terms of spend. Read More
Week In Review: NBC Reveals Its Peacock Feathers, Hulu Adds Even More Cool New Ad Products
1. NBC Reveals Its Peacock Feathers NBC finally released details of its Peacock service and the good news is it sounds like The Way You’d Configure Network TV If You Read More
Week In Review: Telaria Merges With Rubicon Project, iSpot Launches Business Outcome Benchmarks
1. Telaria Merges With Rubicon Project Telaria, the company formerly known as Tremor Video and the Rubicon Project are merging in a deal that was announced earlier this week. And Read More
Pac-12, Apple TV+ May Not be the Answer to Each Other’s Problems
Apple TV+ and the Pac-12 are entering into a discussion because of the situations they’ve found themselves in. A deal may not fix those issues. Read More
Nielsen Is Making Addressable Happen
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles and videos Read More
Another Reason To Celebrate: The TV[R]EV Special Report On Addressable TV Advertising Is Here.
It’s that time of year again. Time for another TV[R]EV Special Report. This one’s on Addressable TV Advertising and we are excited to finally share it with you. The Addressable Read More
The Fraud Problem in OTT [VIDEO]
For a while, much of the advertising industry was under the impression that OTT was fraud-free… But let’s be real, fraudsters follow the money, and with CTV ad spend expected Read More
The Holiday Movie Wars: A Look at Viewership Trends for Hallmark and Lifetime Originals
A look at viewership trends around some of the popular Christmas movies on Hallmark and Lifetime, with insights from Inscape including viewership crossover, audience location and minute-by-minute tune-in. Read More
Week In Review: VIZIO Launches An Ad Network, NBCU Still Figuring Out Peacock
1. VIZIO Launches An Ad Network VIZIO, one of the top TV OEMs in the US (and the only one that is actually made in the US) announced that it Read More
How will Privacy Regulations Affect Linear TV? [VIDEO]
With a variety of privacy regulations like GDPR already live, and CCPA taking effect starting in 2020, marketers are racing to make sure they are compliant. Luckily, however, traditional linear Read More
When Do We Reach ‘Maximum Superhero’ in Media? (And Does That Even Exist Anymore?)
Is there a maximum level of superhero exposure in media today? With the genre’s continued growth into TV, we may be finding out pretty soon. Read More
Q&A: Cadent Is The OG Addressable Pioneer
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles and videos Read More
Why has it taken so long for addressable to come to linear TV? [VIDEO]
If I had a dollar for every time I heard “the biggest problem with addressable is scale”, I’d be on a beach sipping an ice-cold margarita. But the real behind-the-scenes Read More
How Brands and Publishers Aim to Capture Billions in Social Video Dollars
We’re proud to debut our newest TV[R]EV original report, about the unrecognized value of social video, and the industry’s efforts to standardize measurement — the key to unlocking this value. Read More
Influencer Marketing Goes Micro [VIDEO]
Photo by Daria Shevtsova from Pexels Influencer marketing is on track to hit $10 billion in global ad spend by 2020, with 89% of marketers saying ROI from the tactic is as good or Read More
Golden Globe Nominations Reveal Two Big Industry Issues
The Golden Globe nominations came out today and the most notable thing this year (for the TV industry) was that none of the broadcast networks received a single nomination. The Read More
Week In Review: Nielsen, Netflix and The Irishman, Viacom And CBS Seal The Deal
1. Nielsen, Netflix and The Irishman While that sounds like the set-up to a Catskills-era joke, it’s actually about the ratings for Netflix’s new Pacino-DeNiro movie or the lack thereof. Read More
2019 Holiday TV Ad Spend Is Up Year-Over-Year
The holiday shopping frenzy is in full swing, and many brands are upping spend on TV advertising to capture consumer attention. Here’s a look at trends we’ve seen so far, with insights from iSpot. Read More
Remote Controls Remain Underutilized, Underperforming Aspects of TV Experience
For far too long, the remote control experience has stayed fairly static and only addresses part of what consumers need. Here’s how to fix that. Read More
MiQ’s Tom Richards On How ACR Data Is Driving Programmatic Marketing Intelligence
MiQ, which you may know by its previous name, Media IQ, is a global purveyor of market intelligence with a particular focus on providing marketing intelligence to programmatic solutions. Lately, Read More
‘Rick and Morty’ Returns — Here Are Viewership Trends So Far
A look at viewership trends for the first three episodes of “Rick and Morty” season four, with insights from Inscape. Read More