« Back to Posts

Oprah’s LOVE and #TimesUp Win Golden Globes

Yes, Oprah stole the Golden Globes. Her front-row presence was impossible to ignore– nearly all of the award winners said “Hi Oprah” and we have the Canvs emotional measurement data to prove that she lit up Twitter with her fire acceptance speech– especially this closing line:

So I want all the girls watching here, now, to know that a new day is on the horizon! And when that new day finally dawns, it will be because of a lot of magnificent women, many of whom are right here in this room tonight, and some pretty phenomenal men, fighting hard to make sure that they become the leaders who take us to the time when nobody ever has to say “Me too” again.”

#MeToo evolved into #TimesUp for the 75th Annual Golden Globes. Would Harvey Weinstein have been on stage if Clinton or Barack was president? Unfortunately, probably. But we are sick and tired of sexual harassment and inescapable inequality– so, so tired– but last night, seeing those #TimesUp pins and black ensembles on so many beautiful, powerful men and women was a serious dose of energy and optimism. Equality is no longer a vague ideal, but a real issue discussed by A-listers on TV. This is huge for industry accountability, and it was particularly inspiring to see females from other industries present at the Golden Globes.

People talked, but more importantly– people listened. After the Golden Globes, #TimesUp was the biggest driver of emotional reactions. #TimesUp accounted for 3.7% of emotional reactions, #MeToo accounted for 1% of Emotional Reactions and #WhyWeWearBlack drove .7% of emotional reactions. 

This gives me hope, maybe it’s almost time for a female president. #Oprah2020 accounted for .4% of Emotional Reactions. Oprah was the top driver of emotional reactions overall — the Cecil B. DeMille Award winner drove 8.8% of reactions, followed by speech (6.7%), and Golden Globes (5%).

And on a grand scale, audiences certainly liked the awards– #TimesUp and all. Canvs reveals that the top emotions expressed were “love” (32.5%), “enjoy” (11.7%), “congrats” (10.8%), “beautiful” (6.4%), “crazy” (5.2%), “excited” (4.4%) and “dislike” (3.6%).