Wonder Woman 1984 was one of the most anticipated films of Christmas day in 2020, with fans excited to get a chance to finally see the movie from the comfort of their homes. After the release, the emotions around the show immediately shifted with many fans upset with how the film turned out. We analyzed Wonder Woman 1984’s ability to drive commentary compared to other 2020 OTT films, unfavorable reactions about the movie, and also what fans loved.

Despite an underwhelming response from viewers of the movie, Wonder Woman 1984 was one of the most anticipated movies on OTT in 2020

• The anticipation of Wonder Woman 1984 was massive, ranking 4th overall in 2020 in total Emotional Reactions compared to all other OTT Feature Film releases
• Wonder Woman 1984 earned 142K Total Tweets and 74K Emotional Reactions in 2020, for a Reaction Rate of 48%, which also ranks 4th among the top 10 OTT movies of the year
• Since the drop of Wonder Woman 1984 on Christmas day, Total Tweets have increased to 239K, with Emotional Reactions increasing to 103K, indicating increasing engagement on the movie in 2021

Wonder Woman 1984 earned the second highest rate of the negative Emotional Reactions hate, angry, disappointment, and dislike

• Among the negative Emotional Reactions hate, angry, disappointment, and dislike, Wonder Woman Ranks #2 in 2020 behind Borat Subsequent Moviefilm
• Overall, nearly 35% of all Emotional Reactions for Wonder Woman 1984 expressed unfavorability about the movie

• The #1 issue viewers had with the movie was the story in general, citing that they found it boring and mediocre
• Testimonials:
  • “I am so disappointed in the execution and story-line of #WonderWoman1984 . Just thought it was too cheesy and just a mess.”
  • “Wonder Woman 1984 was too long, villain was poorly developed (and then at the last minute the gave him a back story). Points that were supposed to be touching felt lame and contrived or lacked the thorough writing needed to elicit sympathy”
  • “Im glad i didnt watch #WW84 in theaters. I would have been pissed to spend that money. I wanted to like it, but it was a really weak storyline.”
  • “WW84 was too long, had too much campy dialog and a corny story. The Cheetah stuff was cool and there was a couple of other cool things but man, what a let down.”
• The second issue fans mentioned with the film were specific scenes that they felt needed to be left out or rewritten
  • Testimonials:
    • “Should have cut the mall scene. What a complete garbage scene. I actually liked the Amazon scene.”
    • “The movie literally could have been an hour shorter without all the pointless filler scenes. #WW84”
    • “#WW84 wasn't HORRIBLE. But definitely about 40 minutes too long. The "message" could have been executed better...I think people wanted more elaborate battle scenes.”
    • “I definitely could’ve done without the mall scene. It seemed very gimmicky and corny”

Although there was an extremely high rate of negative Emotional Reactions for Wonder Woman 1984, many fans reached out to share what they loved about the show

• While Wonder Woman 1984 drew high levels of negative commentary following its launch, many fans reached out to show their support of the movie
• Top positive Emotional Reactions include love (26% of all Emotional Reactions), enjoy (16% of all Emotional Reactions), and excited (10% of all Emotional Reactions)
• Fans who enjoyed the movie pointed to the performance of Gal Gadot and Pedro Pascal as the reasons they watched the movie
  • Testimonials:
    • Love: “So I just watched @WonderWomanFilm and @GalGadot was phenomenal! Amazing movie and I hope @RealLyndaCarter appears in more of these movies!”
    • Love: “Wonder Woman 1984 is worth watching just for Pedro Pascal. Such a goofy character done quite well.”
    • Enjoy: “I enjoyed Wonder Woman 1984 but mostly because Gal Gadot.”
    • Enjoy: “Omg I didn't realize how good of an actor @PedroPascal1 really is #WW84”
• Prior to the release of the movie, fans were even reaching out to express their excitement about the film to Gal Gadot
  • Testimonials:
    • “@GalGadot I got a new surround system for Christmas. We are going to put that and watch it tonight. My mom gave me candy so I'm set to watch!!! I can't wait!!!”
    • “@GalGadot OMG I can't wait to watch #WW84 in Germany! Hopefully soon!!! I'm such a huuuge fan! 😍😍😍😍😍”

Takeaways

• Although reception to the film wasn’t great, Wonder Woman 1984 was able to drive the 4th highest levels of Emotional Reaction in 2020
• Most negative commentary around the program is focused on the storyline and some scenes that they felt were not needed
• While there were high levels of negative reviews, fans enjoyed the performance of Gal Gadot and Pedro Pascal in the sequel

Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences

Interested in learning more about what fans think of your shows, advertisements or brand campaigns? Get in touch with us today!