The following is our weekly live video newsletter, which publishers on Mondays. Want to subscribe? Click here.In the NewFronts aftermath, talk focused on what’s next for TV and the impending threat of streaming. While many media companies are jumping to streaming approaches, it appears to have investors in a panic.

That fear has Twitter and Facebook (and others) ready to fill the void -- something their respective futures may depend on.Speaking of Twitter, they might have lost live NFL games to Amazon this season, but they’re atop the pile when it comes to the league’s budding streaming content gravy train. Pigskin fans will be able to get a fix year-round with the NFL’s new live daily Twitter programming, plus pre-game coverage. With fans increasingly watching snippets of the action over full games, Twitter’s play could be the smarter one going forward.Live could also be a growth source for cable, which has long been very DVR-able. Turner’s reinvesting in live via streaming apps and QVC uses live streaming data to drive its business decisions (and revenue). Most Americans are still watching plain old TV too, so can’t necessarily walk away from that model altogether yet. Any existing linear networks will need to pursue a hybrid model for now.CMOs are facing less job security lately. One way to help fix that could be embracing live video.For those addicted to streaming, you can tune in live on airplanes now. GoGo’s new in-flight wireless is strong enough to live-stream, which means you won’t be tethered to pre-set entertainment for your six-hour flight to NY. Not a bad time for Twitter and Facebook to be getting into the produced live video game. Or hey, maybe check out YouTube’s new networks instead.

Your full rundown from another busy week of live video news:As Cord-Cutting Intensifies, Media Companies Scramble Toward Online Streaming BundlesMarketWatch, Shalini RamachandranMost Americans Can Get Internet on Their TV -- But They’re Still Mostly Watching Plain Old TVRecode, Rani MollaWall Street Fearing Fall of Pay TV as Internet Offers New BundlesVariety, Todd SpanglerYouTube TV Adds More Channels to its Lineup, Hoping to Differentiate Itself From Hulu’s Live OfferingAdweek, Sami MainWhat Twitter’s Future Could Depend OnFortune, Marc C. ScottLive! Is Where the Growth is at for CableThe Wall Street Journal, Miriam GottfriedHow QVC Uses Streaming Analytics to Drive RevenueCIO, Thor OlavsrudTwitch Streaming 886 Episodes of Mister Rogers’ NeighborhoodPolygon, Michael McWhertorFacebook is Cracking Down on Facebook Live Videos That Aren’t Really LiveAdweek, David CohenFacebook: The TV-Like Social NetworkBusiness Insider, Robert ElderNFL, Twitter Team Up for Official Live, Year-Round Programming With Daily Show, Pre-Game CoverageAwful Announcing, Ian CasselberryTBS, TNT Launch New Streaming Apps and Redesign Old OnesEngadget, Richard LawlerGoGo’s New Inflight Wireless Strong Enough to Stream YouTube, Facebook LiveUSA Today, Ed BaigCMOs, Invigorate Your Brand and Your CareerMarketing Land, Brent HieggelkeWhat’s Wrong with Twitter’s Video StrategyThe New Yorker, Om MalikDisney’s Iger Blames ESPN Losses on Cord Cutters, Cord NeversUSA Today, Mike SniderVisual Communication is Transforming Marketing -- Are You Up to Speed?Forbes, Erin McCoyPBS Kids Launches its Own Streaming Stick With Access to On-Demand Video, Games and Live TVTechCrunch, Sarah PerezRent Will be Fox’s Next Live MusicalVanity Fair, Emma StefanskyTwitch Users Could Influence Storylines in New TV-Like ContentMarketingDive, David KirkpatrickCBS Deal Makes it Easier to Get Local TV Via StreamingEngadget, Steve DentYouTube Live: The Ultimate Brand Guide to Live-Streaming on YouTubeTubular Insights, Bree BrouwerMeo Launches Live TV in ‘VR Environment’Digital TV EuropeAmazon to Host Series of Live Music Gigs in the U.K. and Livestream Them GloballyVentureBeat, Paul SawersWith Hulu Live TV and YouTube TV, Is It Time To Ditch Your Cable Subscription?Forbes, Nelson GranadosWhose Responsibility is it to Police Content on Facebook?NBC News, Alyssa NewcombHow Often are You SEEN on Video?HuffPost, Zahrina Robertson