Tubi's Original Content Play: How Series Like 'Dead Hot' Offer New Opportunities for Advertisers
Tubi is on fire.
The latest edition of Nielsen’s The Gauge has them way ahead of the other FASTs, neck-and-neck with Disney+ for viewership share.
They also recently had three big series hit the market including the red-hot Dead Hot.
To better understand Tubi's impactful approach, we have a series of five short videos we did with Cynthia Clevenger, Tubi's Senior Vice President of B2B Marketing details the strategies and insights that are setting Tubi apart in the competitive streaming landscape. Each video dives into a different aspect of Tubi’s innovative approach, offering valuable lessons for advertisers aiming to maximize their reach and effectiveness.
As Tubi continues to expand its original content offerings, the strategic thinking behind these choices becomes crucial. This next video delves deeper into who exactly these series are designed to attract.
Given the target audience for Dead Hot, here’s why this series, and Tubi's platform as a whole, are proving so attractive to advertisers.
With its hot original series, Tubi is not just capturing viewers but also creating unique opportunities for advertisers. Next, a look into some of the branded content opportunities that Tubi offers.
Understanding the impact of advertising campaigns is vital. This final segment explores the wide range of metrics Tubi provides to help advertisers gauge the success and ROI of their investments.
Tubi’s strategic use of original content like Dead Hot is not only reshaping viewer engagement but also providing advertisers with robust tools to reach their desired audiences in a dynamic and safe environment. As the landscape of ad-supported streaming continues to evolve, Tubi’s innovative approaches demonstrate a promising path forward for advertisers looking to make a significant impact at the upcoming Upfronts and beyond.