In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation.

Meet Jay Kulkarni is the CEO and Founder of Theorem, a full-service digital marketing agency. Prior to founding Theorem, Jay was one of the earliest employees at DoubleClick, where he headed up product management for advertiser solutions and email platforms.

Cookies

Trans fat.

Connected TV

Always-on.

Nielsen

Outdated.

Roku

Here and now.

Measurement

Insight.

FAST

The future.

Newfronts

Exciting.

Cannes

Luxury.

Watch the full video to hear from Jay and stay tuned for more conversations with marketers.