Streaming Has Been Embraced By Gamers And There’s No Going Back
The advanced capabilities of gaming consoles and gamers’ rapid adoption of ad-supported streaming mean new opportunities for marketers and game publishers.
To shed light on the behaviors and motivations of gamers in this new landscape, Samsung Ads analyzed proprietary ACR data from its universe of over 19 Million connected game consoles to create a new white paper, Gamers in the Age of Streaming.