iSpot’s new Q3 report dives into every angle of last quarter’s TV advertising, including the top shows for Spanish-language ad impressions. Notably, four of the top 10 programs in Q3 didn’t appear on U.S. TV last year – led by telenovela La Herencia, which was No. 2 by share of Spanish-language TV ad impressions with 4.86%. The show debuted on Las Estrellas in Mexico earlier this year, before jumping to Univision in the U.S.

• Reality shows delivered impressions for Spanish-language ads: La Casa De Los Famosos (a Spanish-language version of Celebrity Big Brother) was the top show for Telemundo in Q3 despite only airing for half of the quarter.

• Top Chef VIP was a newcomer for Telemundo as well in early August, yet delivered nearly 4% of all Spanish-language TV ad impressions.

• Year-over-year, the top Q3 programming for Spanish-language TV ad impressions turned over significantly, as six of the top 10 were not at top of the list for Q3 last year.