As today’s audiences are inundated with more entertainment options than ever before, it’s imperative for them to cut through the noise and speak directly to their target audiences. Leveraging creator partnerships and campaigns can help them accomplish this.

CreatorIQ's latest report looks at how some of the top video streaming providers are faring with their creator marketing strategies, measuring the YoY increase they’ve seen with creator mentions, posts, and overall potential reach through the first three quarters of the year.

• NBCU saw the greatest increases, with over 60% growth in all categories.

• Despite minimal increase in creator mentions, Amazon had 36% growth in creator posts, year-over-year.

• Netflix had 0% growth in creator mentions, but still managed 12% increase in overall potential reach year-over-year.