Mexico were unable to make it through to the knockout stages of the World Cup, and their fans are coping with the early exit by shopping. Insights from Tubular Labs show interesting shopping trends coming from fans of El Tri – audiences searching for "Mexico Soccer" have the highest Amazon shopping affinity for Playstation 5 games (61.9x more likely than the norm), medical books (39x) and protein products (37.6x).

• Additionally, audiences searching for Chicharito (one of Team Mexico's most well-known players) have the highest Amazon shopping affinity for Xbox (29.1x more likely than the norm), power tool replacement parts (26.9x) and Xbox accessories (26.1x).

• Meanwhile, visitors to FMF.mx – the Mexican Football Federation’s official website – are most likely to shop Amazon for brands like Apple Computers (25.1x more likely than the norm), UGREEN (24.5x) and Samsung Electronics (20.7x).