Thought Leaders Circle member Lance Neuhauser, President, Commercial at Mediaocean, discusses his company’s recent acquisition of Flashtalking and why it positions them to succeed in a converged media world.

LANCE NEUHAUSER: There's a lot beyond just the converged media planning that we have the ability to do, given the assets that have now come together between 4C, Flashtalking, and Mediaocean.

We have the ability from top to bottom, from insights into planning, into buying, into financial reporting and optimization, and things like taking Flashtalking’s wonderful, dynamic, creative solution, and bringing that into the closed ecosystems, being able to take Flashtalking’s primary ad serving and connecting that with the heavily relied upon Mediaocean Prisma technology so that it makes for easier billing and reconciliation.

And then there's verification—Flashtalking also had to be able to ensure that the same trust in the solution that Mediaocean has been bringing to brands and agencies for decades can now be applied across all touch points.

And so that's just the beginning. That was the low hanging fruit of what's available to us.

You should expect a lot more headlines coming out of Mediaocean over the next year.