MadHive today announced the addition of veteran digital marketing executive Jeff Fagel as Chief Marketing Officer.

In his new role, Fagel will lead the company’s marketing strategy, with a focus on expanding the marketing team and creating deeper customer relationships.

“We’re excited to add a leader like Jeff (with) deep marketing technology and client-side experience,” said MadHive CEO Adam Helfgott.

Fagel comes to MadHive from Epsilon, where he was CMO when the company was acquired by Publicis Groupe. He previously held multiple retail and CPG marketing leadership positions at PepsiCo, Gatorade, Frito-Lay, ConAgra, and Sears Holdings, as well as CMO positions at Eyeview and multiple advertising technology brands.

“I’m joining MadHive at a key inflection point in the marketing industry, where the traditional way of thinking is evolving to give CMOs new ways to orchestrate and prove the impact of ad spend across a growing list of complex channels,” said Fagel. “MadHive has proven that its end-to-end digital TV platform can help advertisers achieve national scale with local precision, powering efforts for both broadcasters and brands with an unparalleled modern digital TV operating system. This new role presents an opportunity to shift the marketplace conversation, re-imagining what’s possible and driving the industry towards more targeted and accountable solutions."