The average person spends 2.5 hours on social media every day, much of it watching videos. According to Tubular Labs, there is a direct correlation between what people watch, what they shop for, and what they buy. 

That’s the premise of the social video measurement company’s newly launched Consumer Insights effort, developed to help brands and publishers connect watching behavior to buying behavior across social platforms. 

TVREV sat down with Josh Schmieising to dig deeper into the Consumer Insights offering and learn how it:

• identifies cultural trends on social

• connects what people are watching with how they’re shopping

• helps advertisers target content to the viewers who are more likely to buy

Watch the full interview below…