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TV Makers Are Winning Discovery Wars; More From TVREV This Week

TVREV

“If you don’t like the road you’re walking, pave another one.” - Dolly Parton

We’ve said it for a while now: Fragmentation isn’t just a cost on studios and TV networks, it has a tax on viewers at home. And those media companies that disregard that viewer pain in favor of near term profits are also signing up for a managed decline.

We’ve also said for a while that the operating systems – those discovery engines in a TV box that make the TV experience better after you buy them – are in the best possible position to solve the viewership problem.

Today, John Cassillo demonstrates how VIZIO’s new Sports Zone hub does what publishers can’t; bring all sports coverage into one place so you can follow what you want, and click, subscribe, set reminders. No publisher can do that alone. Though ESPN’s launch of Where to Watch tries, it can only go so far. Because only the platforms are set up and incentivized to manage discovery, aggregation, distribution – and ultimately are the ones responsible for viewership happiness.

Elsewhere on TVREV: Mike Shields approaches the bench in the People vs. Google; Tim Hanlon assesses Paramount’s potential station sale; Alan Wolk gives us a Fall preview for the industry in the Week in Review; Cassillo also digs into Netflix’s sports offering and how College Football TV is dominated by two conferences; and Eleanor Semeraro looks at streaming insights from MX8 Labs and the latest linear TV viewership numbers from Inscape.

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Across the Industry:

From Our Thought Leaders Circle: