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Hot List: Even Sports And News Are Changing

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"Drink heavily with locals whenever possible." - Anthony Bourdain

News You Lose: Grand jury indictments of ex-POTUS. Lawyers and accountants turned “rats”. A house without a speaker but plenty of mouthpieces. Terrorism and wars in the Holy Land,  Ukraine and beyond. Close calls by war planes in Asia, more reports of UFOs by the government. World’s richest man loses $30 billion, yet still offers $1B to rename Wikipedia Dickepedia. 

This isn’t an HBO series or a remake of Idiocracy, it’s October 2023 where TV News spikes the ratings, serving an average age that is approaching 70 and FOX News runs the table. Not so in YouTube and Facebook where younger viewers are giving network news a “thumb bump” on social video.

All sports are “local’: Pro and College Football, Basketball, Baseball, Hockey, Soccer, F1, and even Cricket are popping off. That means so are beer, pizza, wings, gambling, TV viewership, TV advertising and high fives– especially locally, where fandom yelps the loudest. 


That local passion and identity is one reason why the Utah Jazz are ditching the RSN model and laying up a new distribution bundle they expect will increase reach by 5x. It’s also maybe why Disney announced it is launching a “local-focused” self-service programmatic ad platform. More on this in the best, most comprehensive  local streaming TV report in America.

FYI: Alan Wolk and Evan Shapiro will be hosting the first of two Read Out webinars – November 2nd, at 4pm ET – to discuss our latest Local TV Report. Come equipped with questions, intrigue, or pitchforks (for any naysayers).

This full hour presentation offers a deep dive into the streaming revolution's impact on local television while unpacking new research into consumer sentiment around local TV viewing. Reserve your complimentary spot today.

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