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Hot List: What’s Old is New

TVREV

In TV, what’s old is new and often, what’s old still works just fine.

People still appreciate a format: The 21-year old Bachelor franchise got a 72-year old Golden boost in its ratings. Late night shows came roaring back. Friends, SVU and Seinfeld, all remain major ad revenue engines, and many of the best FAST networks are familiar formats.

People still like a bundle: Traditional Pay-TV Households inch below 50%, BUT MVPDs Inch Up To 15% showing the staying power of a bundle.

American love stories sell: While some at TVREV are suspicious the Taylor/Kelce love smells like good business (both had ads run on Monday Night telecasts and Chris Collinsworth was a little too excited), there was a discernible Swift Lift.

There’s always a catch: Alan Wolk’s Week in Review looks at rising costs of streamers, showing how TV is stealing from Silicon Valley’s freemium formula.

UX Matters: VIZIO’s Travis Hockersmith on Why Advertisers Need To Find a Home on Smart TV Home Screens. Samsung Ads launched a sponsored row service that takes viewers directly from streaming to linear, similar to VIZIO’s Jump View.

Audience engagement is a slam dunk: Mr.Beast – the biggest show not on TV, is sponsoring the NBA’s Charlotte Hornets, and Selena Gomez is crushing the makeup market while Spanish language TV surges.

Bad Apples: Advertisers Will Spend $84 Billion On Ad Fraud This Year.


PS – If you’re in NYC this week, come say hi to us at CIMM’s 12th Annual Summit

“People in their 60s and 70s are now a lot younger — they are a good audience and have a lot of money, and it's a good place for ABC to be," Wolk said. "What's happening is the show helps remind advertisers that there is a lot more to the senior audience. They are more vibrant, active have a lot more interests and this is a great way to reach them."- Alan Wolk, CBS News on The Golden Bachelor

Downloaded our latest special report: Local TV: Perils & Promise In The Age Of Streaming from Alan Wolk, Tim Hanlon & Evan Shapiro. We surveyed 60k Americans and discovered that more young people watch local news than you may think. Meanwhile, just as many people never watch as you imagined.

TVREV subscribers get the report for FREE

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