Hot List: Who's The Boss?
“Americans are funny people. First, you shock them, and then they put you in a museum.” - Mick Jagger
The Rolling Stones just dropped an album, Russia and America are flexing cold war muscles, and for all the knocks on the cable TV business of late, Alan Wolk may argue Charter is showing how data often determines Who’s the Boss.
This isn’t the 80’s, this is America – where truth can be found by following the money, and monopolies will do their best to police competition with policy and raw power. At least maybe that explains why…
Wall Street is starting to encourage Disney to stand down
The government mandated MRC is openly standing down to Nielsen’s big data plans
Strikes, measurement mishaps, underwhelming upfronts are roiling the Tim Peterson’s Summer to Forget
However, America remains the land of innovation and the people (and their preferences) remain the overwhelming force driving changes for the common good:
Streaming trends from VIZIO is showing FAST growth
Roku is Removing Originals That Aren’t Attracting New Viewers
SuperBloom House launched side hustle consortium for Hollywood strikers
And ahead of a high political season, the media company whose only political agenda is transparency—America’s gem C-SPAN is launching a CTV App so millions can stream UFO hearings
“More than anything else, we need in this society the opportunity for people to tell us what they think without being told that they're either dumb, or stupid, or uninformed.” - Brian Lamb (C-SPAN)
NEWS YOU CAN USE
Advertising
U.S. Advertising Forecast to Rise 5 Percent in 2023, But National TV Faces “Existential Crisis” - Georg Szalai [THR]
The Marketer's Guide to IP Addresses in Connected TV - Alyssa Boyle [AdExchanger]
YouTube Is Testing Longer but Fewer Ads on TV - Ivan Mehta [TechCrunch]
Programmatic CTV Still Has a Lot of Growing Up to Do - Alyssa Boyle [AdExchanger]
Marketers Are Ditching Influencers for TV Talent, Says NBCUniversal Ad Boss - Hannah Bowler [The Drum]
3 ways YouTube and Amazon are changing how brands advertise on the NFL - Lauren Johnson [Business Insider]
NFL Accuses DirecTV of Confusing Viewers About Sunday Ticket - Garett Sloane [Ad Age]
Streaming Wars
Comcast and Disney Move Up Hulu Sale Talks Date to Sept. 30, Roberts Claims Hulu Worth Well More Than $30 Billion - Jennifer Maas [Variety]
With Lingering YouTube Issues, Google Battles Broader Reputational Challenges from Agencies - Ronan Shields and Michael Bürgi [Digiday]
Peacock's Trick to Keep Subscribers Coming Back: Emails? – Billions of Them - Kelsey Sutton [Marketing Brew]
Roku Cutting 10% of Staff to Rein In Rising Expenses - Colin Kellaher [WSJ]
Roku Channel Content Removals Will Target Originals That Aren’t Attracting New Viewers - Todd Spangler [Variety]
C-SPAN Launches CTV App with Comcast First to Deploy - Amy Maclean [Cablefax]
Data & Measurement
Nielsen Won't Incorporate Amazon's Data on Thursday Night Football Viewership - Joe Flint [WSJ]
Streaming's Share of TV Usage Grew to 53.8% in Q2 - Jon Lafayette [B+C]
YouTube Data and Partner Sites Need More Scrutiny, MRC Says - Jack Neff [Ad Age]
Nielsen Announces Layoffs in 9% of Global Workforce - Jack Neff [Ad Age]
Ad-Supported Mentality is Manifesting in CTV Consumers, Comscore Finds - Tommy Clift [StreamTV Insider]
Creators Once Dreaded the Pressure of Ratings, Now They’re Fighting for the Data - Rick Porter [THR]
Landscape
Charter's Chris Winfrey: "As More Sports Fans Move On from Spectrum, Our Incentive to Do a Deal Goes Down" - Daniel Frankel [NextTV]
Amazon Has Hollywood's Worst Shows but Its Best Business Model - [The Economist]
No ATSC 3.0, no problem for new Tablo TV. It records FASTs! - Colin Dixon [nScreenMedia]
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer - Tim Peterson [Digiday]
Disney's Fight with Spectrum Presents an Existential Threat to Cable News - Colby Hall [Mediaite]
The Decomposition of Rotten Tomatoes - Lane Brown [Vulture]
Sports
Iger’s ESPN Game of Chicken - Dylan Byers [Puck]
Messi Drives Jump in Apple TV+ and MLS Subscriptions - Jessica Toonkel [WSJ]
NFL games are shifting away from traditional TV. Are you ready to stream some football? - Lillian Rizzo [CNBC]
Warner Bros. Plans to Offer Sports Free on Max Service - Lucas Shaw [Bloomberg]
Column: As cable TV dies, fans struggle to follow favorite teams, and not just the Dodgers - Bill Shaikin [LA Times]
Expanded CFP Could Set the Stage for Next Media Rights Battle - Amanda Christovich [Front Office Sports]
Verizon, Subaru, and Walmart Kick Off ACC Football on The CW - Mollie Cahillane [Adweek]