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Hot List: Is Nielsen Grading Their Own Homework? 🤔

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“It will test your head, and your mind, and your brain too.” — Dewey Finn (Jack Black)

It's back to school in America – let’s talk about grading homework! Starting with the self-reported heights and weights at Fulton County jail…here is what 6’3”, 215lbs looks like:

JICCUP? Networks are crying foul on Nielsen for integrating Amazon’s logs into its measurement. But those same networks are combining their data streams into the JIC and asking measurement companies to use as a source. First party data + return path IP based data seems like it would add more transparency, create better advertising and – if measured and verified correctly – could be the future... thoughts?

Meantime, what we are reading:

And don’t miss: “CTV By The Sea” series earlier this week; check out the final four videos below, or find the entire series here.

 â€œWe became aware that Nielsen and Amazon were going through this process of defending their measurement to each other and going through a kind of reconciliation. The MRC had its auditors sit in on those discussions, and the results were inconclusive initially, he said. “They were trying to collaborate, but they really didn’t find a smoking gun of the source of the differences, so that concerned us,” - George Ivie, CEO, MRC (in AdAge)

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